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Marketing Analytics, Data Science and Leadership – August 16, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

Take It from the Teacher: Tutorial Video Advice with a Camtasia Trainer via @piercemr

He has directly managed the training, user assistance, video, and other teams for TechSmith.

Read the full article here: https://trustinsights.news/femv4

Foundations of trustworthy AI: Guiding the workforce via @ibm

In addition to education, workforce guidance means that AI projects must explicitly incorporate planning around trust into their designs and plans from the start.

Read the full article here: https://trustinsights.news/hl6rp

CropX acquires Dacom to boost digital twins for agriculture via @venturebeat

CropX, an Israel-based farm management software platform provider, has acquired Dacom Farm Intelligence to expand into Europe.

Read the full article here: https://trustinsights.news/dcm1l

How to maintain organic performance when merging multiple websites via @TomCrewe

The safest way to migrate pages and retain their value is to keep URL structures as they are, but this most likely won’t be possible when bringing multiple sites together, so you’ll need to consider two things.

Read the full article here: https://trustinsights.news/z2aeh

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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

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