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Marketing Analytics, Data Science and Leadership – August 9, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

Introducing the no-cost IBM Semeru Runtimes to develop and run Java applications IBM Developer via @ibmdeveloper

IBM Semeru Runtimes use the class libraries from OpenJDK, along with the Eclipse OpenJ9 Java Virtual Machine to enable developers to build and deploy Java applications that will start quickly, deliver great performance, all while using less memory.

Read the full article here: https://trustinsights.news/rdc0b

Improve Data Collection With Four Custom Dimensions via @SimoAhava

That means that I’m parsing it to resemble an ISO timestamp, but I’m using client local time including the timezone offset, so I can see just which timezone the user is in.

Read the full article here: https://trustinsights.news/3q4zx

How to Add Text to a Video (Quick & Easy) via @ryanknott

Also called chyrons, these are the combinations of text and graphics often used to identify people speaking on screen.

Read the full article here: https://trustinsights.news/meian

A Beginner’s Guide to Google Analytics 5 @neilpatel

Knowing where your visitors are coming from and what they do once they get to your site can help you know where to focus your marketing efforts.

Read the full article here: https://trustinsights.news/83lgi

Want more “can’t miss” articles? Subscribe to our newsletter where we curate top posts weekly, delivered to your inbox: https://www.trustinsights.ai/insights/data-in-the-headlights-newsletter/


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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

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