You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.
How to Calculate Your SEO ROI Using Google Analytics via @Moz
Measuring SEO return on investment (ROI) involves two factors: KPIs (key performance indicators) and the cost of your current SEO campaigns. Tracking these key metrics monthly enables you to tweak and optimize your strategy, as well as make educated business decisions.
Read the full article here: https://trustinsights.news/p883h
Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits via @GrpTwentySeven
Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits.
Read the full article here: https://trustinsights.news/ohvoc
7 Differences Between a Data Analyst and a Data Scientist via @kdnuggets
his article discusses the 7 key differences between data analysts and data scientists with an aim to help potential data analysts/scientists determine which is the right one for them.
Read the full article here: https://trustinsights.news/ico13
6 MarTech Trends in 2021 and Beyond via @neilpatel
With MarTech making up 30 percent of North American marketer’s business budget, you would be well-advised to take advantage of marketing automation tools and platforms that can help you take your campaigns to the next level.
Read the full article here: https://trustinsights.news/voffl
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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