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Marketing Analytics, Data Science and Leadership – October, 11th 2021

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

Getting Started With Google Analytics: App + Web via @SimoAhava

Google recently released a new version of Google Analytics called App + Web. Clumsy name aside, this really is for all intents and purposes Google Analytics V2 or Firebase Analytics for the Web.

Read the full article here: https://trustinsights.news/g083t

Celebrating Black talent at IBM Quantum via @ibmresearch

IBM Quantum is committed to building the best future for quantum computing through our hardware, our software, and perhaps most importantly, through the people we’re welcoming to the future quantum workforce.

Read the full article here: https://trustinsights.news/04tfy

100 Experts Share Their #1 Tip for Creating Great Marketing Videos via @wave_video

We all know how effective and engaging video marketing is. There is no doubt that nowadays it is absolutely necessary to include videos in brand and product marketing campaigns to make them massively successful.

Read the full article here: https://trustinsights.news/jka8p

In-Person & Hybrid Learning: Autumn B2B Marketing Conferences to Elevate & Inform Your Strategy via @lanerellis

What are some of the top autumn B2B marketing conferences that will take place both in-person and in hybrid fashion?

As we move ever closer to 2022, more physical marketing events are on tap than were available last year, although most either offer a hybrid online option or are still entirely digital experiences.

Read the full article here: https://trustinsights.news/63sdj

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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

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