You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.
A Complete Guide to Google Ads Editor via @beyondthepaid
Use the online Google Ads UI and offline Editor together for maximum efficiency. Here’s everything you need to know about Google Ads Editor.
Read the full article here: https://trustinsights.news/82g3t
Pros and Cons of Automation for Small Businesses via @marketingprofs
The piece also looks at how valuable small business owners perceive automation to be.
Read the full article here: https://trustinsights.news/exdk9
The top 4 data issues campaign managers face and how to solve them via @martechismktg
Over time the data becomes so complicated that only one person can make use of them.
Read the full article here: https://trustinsights.news/ldcbu
Introducing the new Analytics 360 via @Google
With the new Analytics 360, you can create four product line sub-properties for each country team and customize their settings.
Read the full article here: https://trustinsights.news/ezskn
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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