You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.
Future-proof your measurement with the new Google Analytics via @Google
Now is the time to build the measurement foundation your business needs to succeed in the future. Learn how the next generation of Google Analytics, Google Analytics 4 properties and the new Google Analytics 360, will help you meet the challenges of an evolving measurement landscape and get better ROI from your marketing for the long term.
Read the full article here: https://trustinsights.news/zq2pj
The Complete Guide to Content Mapping ( Free Template) via @semrush
Content mapping can help ensure you’re getting the most out of every piece of content that’s being created for your company.
Read the full article here: https://trustinsights.news/2zloc
How to Use URL Parameters for Facebook Ads Tracking via Jon Loomer Digital via @jonloomer
Now you can view things like bounce rate, pages per session, average session duration, and goals completed from people who clicked these ads.
Read the full article here: https://trustinsights.news/rm8w8
8 Graphic Design Trends for 2022 via Infographic via @marketingprofs
MarketingProfs provides thousands of marketing resources, entirely free!
Read the full article here: https://trustinsights.news/6d06s
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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