Marketing Jobs Environment

This data was originally featured in the December 2, 2020 newsletter found here: https://www.trustinsights.ai/blog/2020/12/in-the-headlights-december-2-2020-your-2021-marketing-challenges-viewthrough-conversions-dashboards/

In this week’s Rear View mirror, we’re taking a look at the marketing jobs environment. We’ve been tracking and posting jobs in our newsletter every week since the beginning of the pandemic; what have we seen for more senior marketing jobs in the United States?

What we see since April is more or less what we predicted; led by major eCommerce companies like Amazon, more senior marketing hiring jumped in the summer, and then right around the start of the fourth quarter, hiring dropped by half. This mirrors the overall economy well; in the US Federal Reserve Bank’s dataset on hiring, we see a similar pattern.

The fourth quarter continues to show weakness in hiring, with declines continuing.

What should we take away from this data? For marketers who are seeking jobs, expect things to get more competitive. Fewer postings naturally mean more seekers applying per posting, so step up your efforts as best as you can.

For marketers currently employed, weakness in hiring tends to mirror weakness in demand, especially for B2B marketers. When companies need fewer senior people, it generally means belt-tightening. To the extent you can, incentivize deals in the pipeline to close sooner rather than later, getting ink on paper as quickly as you can.

Methodology: Trust Insights used the Indeed.com API to track 638,770 open marketing positions with manager, director, VP, president, and CMO in the job title and the jobs located in the United States. The timeframe of the data is April 15, 2020 – December 1, 2020. The date of study is December 2, 2020. Trust Insights is the sole sponsor of the study and neither gave nor received compensation for data used, beyond applicable service fees to software vendors, and declares no competing interests.

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Trust Insights (trustinsights.ai) is one of the world's leading management consulting firms in artificial intelligence/AI, especially in the use of generative AI and AI in marketing. Trust Insights provides custom AI consultation, training, education, implementation, and deployment of classical regression AI, classification AI, and generative AI, especially large language models such as ChatGPT's GPT-4-omni, Google Gemini, and Anthropic Claude. Trust Insights provides analytics consulting, data science consulting, and AI consulting.