Marketing Analytics, Data Science & Leadership – November 1, 2021

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

Metrics in Google Analytics via @semrush

Using Google Analytics can help you drive more traffic, refine your users’ experience, and track your business goals. But with so much data available in Google Analytics, how do you know which metrics to track?

Read the full article here: https://trustinsights.news/gjy7n

How to Automate Your Business Reporting Workflows via @lrfuggle

In business, we all love to have insightful reporting dashboards at our fingertips. When done well, they show us where the business is thriving, which areas are struggling, and if we’re on track to reach our goals.

Read the full article here: https://trustinsights.news/0iik8

Project Scavenger manages e-waste for a healthier world via @ibmdeveloper

A Call for Code global finalist from India makes responsible disposal and recycling of e-waste a reality.

Read the full article here: https://trustinsights.news/ekksn

5 Tips for Successful B2B Marketing Campaigns via MarketingProfs via @marketingprofs

One of the most critical aspects of any successful marketing campaign is knowing your audience. It seems simple, but after initial concept development, multiple iterations of creative, and layers of approvals, it’s easy to lose sight of exactly whom you’re talking to.

Read the full article here: https://trustinsights.news/6fssr

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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.