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Marketing Analytics, Data Science & Leadership – November 15, 2021

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

TikTok Ads Guide: How They Work Cost and Review Process [ Examples] via @HubSpot

It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to trending music. It has since expanded to house more diverse videos and become a creative outlet for brands.

Read the full article here: https://trustinsights.news/cockt

17 Free Online Marketing Courses to Learn Digital Marketing via @RebLiew

We asked Twitter users to recommend their favorite free digital marketing courses and received over a hundred replies.

Read the full article here: https://trustinsights.news/mcrs7

PR News via Times They Are A-Changin at the New York Times via @odwyerpr

The new company named Kyndryl, which generated 25 percent of IBMs $74B revenues last year, began trading on the Big Board on Nov. 4 and opened at $28.50.

Read the full article here: https://trustinsights.news/a9izv

How to Create a Buyer Persona (Free Buyer/Audience Persona Template) via @hootsuite

Defining a buyer persona—also called a customer persona, audience persona, or marketing persona—will help you target your ideal customer.

Read the full article here: https://trustinsights.news/lyfhk

Want more “can’t miss” articles? Subscribe to our newsletter where we curate top posts weekly, delivered to your inbox: https://www.trustinsights.ai/insights/data-in-the-headlights-newsletter/


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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

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