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Marketing Analytics, Data Science & Leadership – November 22, 2021

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

IBMs new Eagle quantum processor is a 127-qubit chip unmatched by standard computers via @techspot

Named Eagle, IBM’s new 127-qubit quantum processor is supposedly the first processor that a classical supercomputer can’t simulate.

Read the full article here: https://trustinsights.news/xgquu

Increase Analytics Influence: Leverage Predictive Metrics! via @avinash

One of the most effective ways of ensuring your insights will be converted into high-impact business actions is to predict the future.

Read the full article here: https://trustinsights.news/76bwy

PR Measurement for 2022 and BeyondGet Into Attribution via @spinsucks

As machine learning and artificial intelligence have gotten smarter, so has our ability to not just track our efforts to the all mighty dollar, but to attribute first, middle, and last-touch marketing and communications efforts.

Read the full article here: https://trustinsights.news/gpvdc

Why AI investments fail to deliver via @infoWorld

The BRMS makes an ideal decision point in an automated business process that is manageable and reliable.

Read the full article here: https://trustinsights.news/7q3nr


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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

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