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Marketing Analytics, Data Science & Leadership – November 8, 2021

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

How to Create TikTok Ads that Convert: Tips and Examples via @ckjnewberry

TikTok advertising helps brands reach younger, content-hungry demographics. Follow these crucial tips and start creating your own winning TikTok ads.

Read the full article here: https://trustinsights.news/4e5db

AMA: The Best Ways to Keep Up with Industry Changes via @spinsucks

What are the best ways to keep up with industry changes?

Read the full article here: https://trustinsights.news/1ai8m

Advanced Excel for Data Analysis via @analyticsvidhya

Conditional formatting in Excel allows you to identify duplicates in a dataset, highlight cells with a value greater/less than a number, highlight top/bottom 10 (or 10%), highlight errors/blanks, create Heat Maps, highlight every other row/column to increase the readability of the data, search and highlight data using Conditional Formatting.

Read the full article here: https://trustinsights.news/7kp41

Top SMS Marketing Strategies For Ecommerce (2021) via @bigcommerce

This is a great example of when an SMS message would be better than an email particularly if it’s a product that sells out fast.

Read the full article here: https://trustinsights.news/40ek7

Want more “can’t miss” articles? Subscribe to our newsletter where we curate top posts weekly, delivered to your inbox: https://www.trustinsights.ai/insights/data-in-the-headlights-newsletter/


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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

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