You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.
Interskill wins 2nd Training Industry Award for 2021! via @IBM
Training Industry prepares the Training Industry Top 20 and Watch List report on critical sectors of the corporate training marketplace to better inform professionals about the best and most innovative providers of training services and technologies.
Read the full article here: https://trustinsights.news/kdw1e
16 Content Marketing Analytics Tools That Finally Do What You Need via @HubSpot
Here are some common website metrics and KPIs you might choose to track in order to analyze the success of your content.
Read the full article here: https://trustinsights.news/wy3p5
Expand 2022 Marketing Success & Learn From Our Top 10 B2B Influencer Marketing Posts via @lanerellis
In 2021 B2B marketers have witnessed a continuing rise in the power of influence, expanding on the explosion of interest in the practice of B2B influencer marketing over the past several years. With more savvy practitioners than ever going all-in, B2B influencer marketing has continued to be a primary focus on our blog throughout the year.
Read the full article here: https://trustinsights.news/jcg7o
Neuroscience Tells Us Social Media Marketing Doesn’t Work via MarketingProfs via @marketingprofs
People are unable to receive marketing messages when they are directly engaged in purposeful social interaction, neuroscience suggests because they’re hard-wired to fiercely protect against anything that will break their social connections.
Read the full article here: https://trustinsights.news/97t7b
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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