Marketing Analytics, Data Science & Leadership – January 10, 2022

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

Interskill wins 2nd Training Industry Award for 2021! via @IBMTraining

Interskill is now on both the prestigious Training Industry 2021 Top IT Training Companies Watch List, and on the Training Industry 2021 Top Online Learning Library Companies Watch List!

Read the full article here: https://trustinsights.news/1g0r2

How agencies should handle procurement and legal @agencyleaders

Um, but we’ve done a few things where we’ll work with procurement and the account team and create an opportunity for us to start work now.

Read the full article here: https://trustinsights.news/s2cc9

Learn how to improve your content with Search Console Insights via Google Search Central Blog via Google Developers via @google 

Here are some sample questions that this experience will help you answer.

Read the full article here: https://trustinsights.news/4of8s

How TikTok Is Changing the Music Industry: Marketing, Discovery via @businessinsider

Marketers can also hire influencers to try to make a song take off, sparking a wave of user-generated posts from their fans.

Read the full article here: https://trustinsights.news/80gpe

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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.