Marketing Analytics, Data Science & Leadership – January 24, 2022

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

Social Media Marketing: The Ultimate Guide via @kbakes_2

All of these metrics tracking tools will give you a better understanding of what your followers and audience respond well to and what you should consider modifying to improve engagement.

Read the full article here: https://trustinsights.news/rewzb

20 of the Best Free Google Sheets Templates for 2022 via @cforsey1

This CRM template is a great place to get your feet wet.

Read the full article here: https://trustinsights.news/ko5vf

IBM research reveals new method to double size of quantum simulations via @Leigh_Mc_Gowran

With entanglement forging, the IBM researchers were able to split the problem in half, by separating the 10 spin-orbitals into two groups of five, and then processing each group using just five qubits.

Read the full article here: https://trustinsights.news/vxlm2

How To Enable Automatic Google Analytics UTM Tracking in Salesforce Marketing Cloud via @douglaskarr

If you do, it doesn’t just remove your UTM tracking, it removes all internal campaign tracking for that send within Marketing Cloud.

Read the full article here: https://trustinsights.news/fuqz1

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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.