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Marketing Analytics, Data Science & Leadership – February, 14 2021

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

AI applications optimizing actions based on data and predictions with Palantir for IBM Cloud Pak for Data via @ibmdeveloper

Data scientists can analyze data and train models in projects and can make models that are ready for use available for deployment in spaces, which allows applications to find and invoke them via REST APIs.

Read the full article here: https://trustinsights.news/mieoo

How to Calculate Your SEO ROI Using Google Analytics via @Moz

That means a single pageview of Page B generated $110, which gives us its Page Value.

Read the full article here: https://trustinsights.news/xicp9

Video Gear Wish List via TechSmith Tutorials via @techsmith

Without actually having to do the typing, it looks a lot smoother, and it helps my demos when my video recordings just go a lot cleaner.

Read the full article here: https://trustinsights.news/japf1

AMA: The Best Ways to Keep Up with Industry Changes via @spinsucks

While those aren’t about industry changes, it’s one way to think about how to keep yourself updated on things that are moving and shaking.

Read the full article here: https://trustinsights.news/0n2up

Want more “can’t miss” articles? Subscribe to our newsletter where we curate top posts weekly, delivered to your inbox: https://www.trustinsights.ai/insights/data-in-the-headlights-newsletter/


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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

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