You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.
Track Click to Call Links In Google Analytics Events Using Google Tag Manager via @douglaskarr
As we work with clients on reporting, it’s a necessity that we set up a Google Tag Manager account for them. Google Tag Manager isn’t just a platform to load all your website’s scripts, it’s also a robust tool to customize where and when you wish to trigger actions within your site using any scripts that you’ve included.
Read the full article here: https://trustinsights.news/625oq
How Dynamic Content Can Boost Your Email Marketing via @marketingprofs
Always A/B-test and ensure your dynamic content changes according to the email metrics you’re tracking.
Read the full article here: https://trustinsights.news/wr2zu
Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In? via @TheTomWhatley
With a solid foundation of product marketing, brand marketing can help you win a greater share of the market and even become a category leader.
Read the full article here: https://trustinsights.news/5xtu3
What to Expect From Your Career Path as a Data Scientist via @kdnuggets
Data science is an exciting field. The possibilities within it are expanding, both in terms of applications and job opportunities. Whether you’re considering entering the field, already have your first data science job, or you’re already a few years in, here’s an overview of what to expect when you’re expecting to stay in data science.
Read the full article here: https://trustinsights.news/6rypt
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Trust Insights (trustinsights.ai) is one of the world's leading management consulting firms in artificial intelligence/AI, especially in the use of generative AI and AI in marketing. Trust Insights provides custom AI consultation, training, education, implementation, and deployment of classical regression AI, classification AI, and generative AI, especially large language models such as ChatGPT's GPT-4-omni, Google Gemini, and Anthropic Claude. Trust Insights provides analytics consulting, data science consulting, and AI consulting.
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