Marketing Analytics, Data Science & Leadership – February, 7 2022

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

Track Click to Call Links In Google Analytics Events Using Google Tag Manager via @douglaskarr

As we work with clients on reporting, it’s a necessity that we set up a Google Tag Manager account for them. Google Tag Manager isn’t just a platform to load all your website’s scripts, it’s also a robust tool to customize where and when you wish to trigger actions within your site using any scripts that you’ve included.

Read the full article here: https://trustinsights.news/625oq

How Dynamic Content Can Boost Your Email Marketing via @marketingprofs

Always A/B-test and ensure your dynamic content changes according to the email metrics you’re tracking.

Read the full article here: https://trustinsights.news/wr2zu

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In? via @TheTomWhatley

With a solid foundation of product marketing, brand marketing can help you win a greater share of the market and even become a category leader.

Read the full article here: https://trustinsights.news/5xtu3

What to Expect From Your Career Path as a Data Scientist via @kdnuggets

Data science is an exciting field. The possibilities within it are expanding, both in terms of applications and job opportunities. Whether you’re considering entering the field, already have your first data science job, or you’re already a few years in, here’s an overview of what to expect when you’re expecting to stay in data science.

Read the full article here: https://trustinsights.news/6rypt

Want more “can’t miss” articles? Subscribe to our newsletter where we curate top posts weekly, delivered to your inbox: https://www.trustinsights.ai/insights/data-in-the-headlights-newsletter/

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.