I don’t know about you but I live in New England where we just got slammed with a blizzard and my hands hurt from shoveling, making typing a challenge for the next few days. So I’ll keep it short this week and let you get back to your regular programming.
We’re one month into 2022 and for a lot of us, January acted like a cranky toddler. Knowing that we still have 11 months to go and no real sense of how they will behave, make sure you’ve created a monthly health check for your marketing. It could look something like this:
- Am I meeting or exceeding my KPIs? What tactics are getting results?
- What tactics are not working?
- Do I know how many leads my efforts are generating?
- How do my renewal and new member numbers look?
- Am I seeing weird patterns in my website traffic?
- Have I planned to try a new marketing tactic?
- Are my channels diversified enough?
- Do I know where my audience spends their time online?
It’s easy to lose track of time these days. I do it all day, every day. To counteract that I set myself a monthly calendar appointment with these and other similar questions listed as the agenda. The goal is to stop, look around, and do a quick assessment.
The worst thing we can do is not check in. The questions listed above apply to me and my marketing. Use this as a template and adapt to cover what your marketing looks like. Maybe you have more questions about social media or email marketing. Make sure you create a list that addressed the marketing that you do. If you’re spending time every day to work out and eat well, you probably have daily, weekly, or monthly check-ins to make sure you’re on track with your goals. Otherwise, what’s the point? Your marketing shouldn’t be any different.
Are you stuck in a time vortex? Tell me about it in our Free Slack Group, Analytics for Marketers
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Trust Insights (trustinsights.ai) is one of the world's leading management consulting firms in artificial intelligence/AI, especially in the use of generative AI and AI in marketing. Trust Insights provides custom AI consultation, training, education, implementation, and deployment of classical regression AI, classification AI, and generative AI, especially large language models such as ChatGPT's GPT-4-omni, Google Gemini, and Anthropic Claude. Trust Insights provides analytics consulting, data science consulting, and AI consulting.
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