INBOX INSIGHTS, November 23, 2022: Thanksgiving 2022 Edition - Trust Insights Marketing Analytics Consulting

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Thanksgiving 2022 Edition

For those of us in America, we wish you a safe, happy, and healthy Thanksgiving. From all of us at Trust Insights, we’re grateful for you and the community you’ve helped us create.

Thanks to your support this year, we’ve made recurring donations to the Greater Boston Food Bank and the MSPCA to help each other and our non-human friends through tough times. We’ll continue doing this as long as we’re able.

As is tradition, we’ll share with you some of our favorite ways that we use up our leftovers. This year we reached out to our community for their favorite recipes. Here’s what they told us:

Andrej’s Thanksgiving Leftover Turkey Tortilla Soup

3 chopped onions
3 sliced jalapeños
3 cloves garlic
1 Teaspoon oil
1-4 Tablespoons chili powder
2 Tablespoons cumin
1 Tablespoon salt
1 Can (16 ounces) tomatoes, undrained
6 Cups TURKEY BROTH or reduced-sodium chicken bouillon
1 Package (16 ounces) frozen succotash or corn
2 Cups COOKED TURKEY, cut into 1/2-inch cubes
1 bunch chopped fresh cilantro
Tortilla chips, coarsely crumbled
Grated Monterey Jack cheese
Sour cream or yogurt
Avocados
Limes

In 5-quart saucepan, over medium heat, sauté onion, jalapeños and garlic in hot oil 3 to 4 minutes or until translucent. Stir in spices; cook 1 minute. Add tomatoes, breaking up with spoon. Stir in turkey broth; bring to a boil. Add succotash and turkey, reduce heat to low and simmer 5 minutes.

Serve with tortilla chips, cheese, sour cream or yogurt, hot sauce, cilantro, limes and avocados.

Stuffing Crust Turkey Pot Pie

Analytics For Marketers Community Member Leslie mentioned that her favorite way to use up leftovers was to make turkey pot pie. Here is a recipe you can use.

And just to switch it up, John sent me this Instagram reel for making Turkey Bacon Cheddar Sliders. You can watch that here.

How do you use up your leftovers?

Come tell me about it in our free Slack group, Analytics for Marketers »

Have a safe and healthy holiday!

– Katie Robbert, CEO

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In this episode of In-Ear Insights, Katie and Chris answer one of the most common questions for jobseekers: “What should my salary be?” Learn the two different methods for determining how much compensation to ask for, and ways to handle salary negotiations in interviews.

Watch/listen to this episode of In-Ear Insights here »

Last week on So What? The Marketing Analytics and Insights Live show, we talked about red flags during the hiring process. Catch the replay here »

No episode of So What? this week due to the USA Thanksgiving holiday!

Here’s some of our content from recent days that you might have missed. If you read something and enjoy it, please share it with a friend or colleague!

Take your skills to the next level with our premium courses.

📊 Google Analytics 4 for Marketers
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Get skilled up with an assortment of our free, on-demand classes.

In this week’s Data Diaries, let’s talk about naming conventions and data governance a bit. I was trying to get some data for this week’s column about turkey sales because of the Thanksgiving holiday. So I hit up my favorite free data source for all things economic, the St. Louis Federal Reserve Bank’s FRED data system.

Here’s the challenge. There’s also a nation whose Anglicized name is Turkey. Fun fact: the poultry is named after the nation.

So when you’re confronted with data that looks like this…

Naturally, it’s a bit confusing as to what exactly we’re talking about, particularly the last item – “Inflation, consumer prices for Turkey”. Only once you dig into the data and see it’s from the World Bank do you realize it’s the nation, not the poultry.

What’s the solution here? Well, for one thing, the nation has asked that we use a non-Anglicized name for it: Türkiye (fully, the Republic of Türkiye). This would immediately separate out the data, because we’d know anything using the Anglicized name is the bird.

Second, to the extent possible, we should be labeling our data clearly and granularly, so that duplicate names occur as infrequently as possible. For example (and also related to USA Thanksgiving), when you refer to someone as Indian, what nationality are you referring to? You could be referring to people from the Republic of India, a nation in southern Asia, or you could be referring to people from more than 500 indigenous peoples’ nations in North America alone.

By using more granular, more specific data labels, we avoid this problem. Using a name like Mashantucket Pequot, Massachusett, or Nipmuc would clearly identify that the person in question is not from the southern Asian nation.

And now, onto the actual turkey sales:

What I was curious about was turkey sales over the last few years; what we see is that since the pandemic, turkey sales each November have declined. A big part of this is known supply chain issues and shortages – an insufficient number of turkeys in general. Seeing it visualized, however, shows the stark contrast in the before and after of the pandemic.

Here’s a roundup of who’s hiring, based on positions shared in the Analytics for Marketers Slack group and other communities.

Are you a member of our free Slack group, Analytics for Marketers? Join 2900+ like-minded marketers who care about data and measuring their success. Membership is free – join today. Members also receive sneak peeks of upcoming data, credible third-party studies we find and like, and much more. Join today!

We heard you loud and clear. On Slack, in surveys, at events, you’ve said you want one thing more than anything else: Google Analytics 4 training.

We heard you, and we’ve got you covered. The new Trust Insights Google Analytics 4 For Marketers Course is the comprehensive training solution that will get you up to speed thoroughly in Google Analytics 4.

What makes this different than other training courses?

You’ll learn how Google Tag Manager and Google Data Studio form the essential companion pieces to Google Analytics 4, and how to use them all together
You’ll learn how marketers specifically should use Google Analytics 4, including the new Explore Hub with real world applications and use cases
You’ll learn how to determine if a migration was done correctly, and especially what things are likely to go wrong
You’ll even learn how to hire (or be hired) for Google Analytics 4 talent specifically, not just general Google Analytics
And finally, you’ll learn how to rearrange Google Analytics 4’s menus to be a lot more sensible because that bothers everyone

With more than 5 hours of content across 17 lessons, plus templates, spreadsheets, transcripts, and certificates of completion, you’ll master Google Analytics 4 in ways no other course can teach you.

Click/tap here to enroll today »

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Where can you find Trust Insights face-to-face?

MarketingProfs Ugly Sweater Panel, December 2022, Online

Going to a conference we should know about? Reach out!

Want some private training at your company? Ask us!

First and most obvious – if you want to talk to us about something specific, especially something we can help with, hit up our contact form.

Where do you spend your time online? Chances are, we’re there too, and would enjoy sharing with you. Here’s where we are – see you there?

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Read our disclosures statement for more details, but we’re also compensated by our partners if you buy something through us.

Some events and partners have purchased sponsorships in this newsletter and as a result, Trust Insights receives financial compensation for promoting them. Read our full disclosures statement on our website .

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