Using AI for content creation

I am not a technical person.

Strike that. I am a technical person in the sense that I understand it. I am not a technical person in the sense that I do it.

Until now.

As we’re thinking about the future of Trust Insights, we know that we need to continue to make artificial intelligence more approachable to non-technical marketers.

So, here I am. At your service.

I’m going to be working on trying to create processes around using artificial intelligence to scale your marketing, even if you’re not a data scientist or engineer.

Here’s my first pilot – using AI for content creation.

Yes, I am up to speed with Google’s helpful content announcement and that there will be penalties for AI-created content.

You can read the full update here: https://developers.google.com/search/blog/2022/08/helpful-content-update

Part of the issue that we have at Trust Insights is being able to scale. We’re a small team. We like being a small team. But there are tradeoffs that come with being a small team. For instance, I don’t have as much time as I would like to create more content. Content is what help (us) drive more awareness and that is where our funnel is the weakest.

So here I am, trying to figure out if I can use AI to scale my content marketing. Today, I’m trying open.ai.

What takes me the longest is getting started. I have my machine learning keyword list. I have my predictive content calendar. I know what I should be writing about but most of the time it’s getting started that trips me up. If AI can help me with that, I might find myself with more time to create even more content for our awareness stage.

What I am piloting is if AI can help me get started faster, so that I can create more high-quality content in the areas that we need more awareness. Here is my first test. I gave open.ai this prompt:

Write a five-paragraph summary about why marketers should be using artificial intelligence:

And this is what I got back:

Artificial intelligence is a field of computer science that deals with the creation of intelligent agents, which are systems that can reason, learn, and act autonomously. AI has been used in marketing for some time now, but its potential is still not fully realized. Here are five reasons why marketers should be using AI:

1. AI can help you personalize your marketing messages.

2. AI can help you automate your marketing tasks.

3. AI can help you create better customer experiences.

4. AI can help you make better decisions.

5. AI can help you stay ahead of the competition.

You know what? I can work with this. It’s not how I would write it but I can use this as a starting point. My next step is to edit this content so that it’s in my voice and aligns with the messaging that Trust Insights puts forward.

You know how your stakeholders will give you a blank stare when you ask them what they want but are full of opinions when you give them something to react to? That’s essentially what I’m trying to do for myself. My goal is one new piece of content a week using this process.

If this process is repeatable and helps with our SEO then I know I’ve got the win! Plus, I get to write a process. So, that’s a win for me. I’ll keep you posted on what happens – and don’t forget to check out our blog to see if you can tell which pieces I used AI to write.

Are you using AI to help you write your content? Come tell me about it in our Free Slack Group, Analytics for Marketers

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.