INBOX INSIGHTS: Words of Wisdom, 12 Days of Data (12/14) :: View in browser
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Words of Wisdom
For the second to last newsletter of 2022, I want to leave you with these words of wisdom:
“See a lot of times when we wanna be a boss, we too bossy. A real boss has employees around him that’s better than him because he wants them to take his job one day. That’s the real meaning of a boss, is ”I want you to be better than me. I don’t want to be better than you, I don’t want to be the boss of you. I want you to one day be the boss so you can hire me so I can take a day off”.” – Snoop Dogg
This resonates with me for a few reasons.
There is a difference between being bossy and being the boss. When I was younger, I thought being bossy meant being the boss. I pushed people around, micromanaged, and was a total task master. I figured it meant that I was the boss and deserved respect. I could not have been more wrong. I was getting the exact opposite reaction. I wasn’t taken seriously and I wasn’t inspiring people to want to get things done when I asked.
After I got my ass handed to me time and time again (I was a little thick and took time to learn my lesson) I started to adjust my approach. I tried something radical, trust. This is the difference between being bossy and being a boss. Trust.
I’ve spoken about trust before. You can read that here 👉
If you trust your team to do what’s asked of them, they will do it. Take it a step further. If you support your team, move roadblocks, and advocate for them, they’ll succeed. Not just your team, but your friends and family too. You’ll be amazed at how much more can get done.
This quote also speaks to your knowing own self confidence and worth. Surrounding yourself with people that you thing are better than you can be empowering. As a boss, your job isn’t to be the best. your job to to activate and motivate. To set the course and let others drive. You cannot be the best at everything, but you can find people that are. You can bring those people into your team to help you achieve your goals.
ICYMI – last week I wrote about how goals are a community activity. You can read that here 👉
As you think about your own goals for next year, and the goals of your team members and community – think about this quote and ask yourself:
- How will you empower others to do more?
- How will you give up the spotlight to let others shine?
- How will you be the boss and not be bossy?
What quote inspires you and keeps you grounded?
Come tell me about it in our free Slack group, Analytics for Marketers »
– Katie Robbert, CEO
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In this week’s In-Ear Insights, Katie and Chris look back at the year that was. We looked at the impact of Twitter’s change in leadership and Google’s announcement that Universal Analytics is being discontinued. We also discussed the rise and fall of NFTs, Bitcoin and Web 3.0 technologies. We discussed the need to find a balance between being an early adopter of technology and a laggard. Finally, we discussed experiments that have been conducted to integrate OpenAI’s GPT-3 language model into tools, to help with content creation.
Watch/listen to this episode of In-Ear Insights here »
On our last episode of So What? The Marketing Analytics and Insights Live show, we dug into top news and web stories. Catch the replay here »
This Thursday at 1 PM Eastern, we’ll be looking at how to build a year-end roundup. Are you following our YouTube channel? If not, click/tap here to follow us!
Need a reminder? Add a calendar reminder here:
Here’s some of our content from recent days that you might have missed. If you read something and enjoy it, please share it with a friend or colleague!
- {PODCAST} In-Ear Insights: How Important Is Accuracy?
- {PODCAST} In-Ear Insights: Unwritten Rules of Community Management
- Setting expectations around economic events like recessions.
- So What? Holiday Predictive Forecast
- So What? Top News and Web Stories
- INBOX INSIGHTS, December 7, 2022: Goal Setting with Community, 12 Days of Data
- INBOX INSIGHTS, November 30, 2022: Weakened Communities, Twitter Ad Targeting
Take your skills to the next level with our premium courses.
Get skilled up with an assortment of our free, on-demand classes.
- Empower Your Marketing with Private Social Media Communities
- How to Deliver Reports and Prove the ROI of your Agency
- Powering Up Your LinkedIn Profile (For Job Hunters)
- Competitive Social Media Analytics Strategy
- How to Prove Social Media ROI
- What, Why, How: Foundations of B2B Marketing Analytics
This week and next, Data Diaries is on hiatus because… it’s time for the 12 Days of Data! The 12 Days of Data is our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take into the next year. Take a look at the first issues, and click through to read more and see the data for yourself.
- 12 Days of Data 2022 Day 1: Private Social Media Networks
- 12 Days of Data 2022 Day 2: Instagram for Brands
- 12 Days of Data 2022 Day 3: Instagram for Influencers
- 12 Days of Data 2022 Day 4: Content Republishing
- 12 Days of Data 2022 Day 5: Top News of 2022
- 12 Days of Data 2022 Day 6: Press Release Statistics
- 12 Days of Data 2022 Day 7: Most (Over)used Words in Press Releases
- 12 Days of Data 2022 Day 8: Engagement on TikTok
- 12 Days of Data 2022 Day 9: Recession Economic Indicators
- 12 Days of Data 2022 Day 10: Content Creator Monetization Platforms
- New! Case Study: Exploratory Data Analysis and Natural Language Processing
- Case Study: Google Analytics Audit and Attribution
- Case Study: Natural Language Processing
- Case Study: SEO Audit and Competitive Strategy
Here’s a roundup of who’s hiring, based on positions shared in the Analytics for Marketers Slack group and other communities.
- (Senior) Marketing Business Analyst at Refurbed
- Digital Analytics Engineer at Western Governors University
- Director Of People Operations at Luxury Presence
- Director, Algorithm Products at PathAI
- Human Resources Director at Digital Prospectors
- Lead Data Engineer at Royal Caribbean Group
- Senior Analytics Engineer at Velir
- Senior Manager, Digital Analytics at Harnham
- Senior Marketing Analytics Manager at Chewy
- Web Analytics Manager at Base Creative
Are you a member of our free Slack group, Analytics for Marketers? Join 2900+ like-minded marketers who care about data and measuring their success. Membership is free – join today. Members also receive sneak peeks of upcoming data, credible third-party studies we find and like, and much more. Join today!
At Trust Insights, we understand the importance of staying up to date with the latest technologies and have listened carefully to your feedback. We offer the Trust Insights Google Analytics 4 For Marketers Course, the comprehensive training solution that will get you up to speed with Google Analytics 4.
This course is designed to meet the needs of marketers and covers many aspects of Google Analytics 4, including Google Tag Manager and Google Data Studio. You will learn how to use all three pieces together, plus how to identify and troubleshoot potential issues. In addition, you will gain insights on how to use Google Analytics 4 specifically for marketing purposes, including the Explore Hub and real-world applications.
The course also provides guidance on how to hire or be hired for Google Analytics 4-specific roles. You will also be taught tips on organizing the menu structure for a more efficient user experience.
In total, the course consists of more than 5 hours of content across 17 lessons, and provides transcripts, templates, spreadsheets, and certificates of completion. We are confident that this course will provide you with the knowledge and expertise needed to master Google Analytics 4.
Click/tap here to enroll today »
Where can you find Trust Insights face-to-face?
- MarketingProfs Ugly Sweater Panel, December 2022, Online
- Women in Analytics GA4 Mini Tutorial, December 2022, Online
- Martechopia, March 2022, London
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- Our blog
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- Hubspot CRM
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Read our disclosures statement for more details, but we’re also compensated by our partners if you buy something through us.
Some events and partners have purchased sponsorships in this newsletter and as a result, Trust Insights receives financial compensation for promoting them. Read our full disclosures statement on our website.
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Trust Insights (trustinsights.ai) is one of the world's leading management consulting firms in artificial intelligence/AI, especially in the use of generative AI and AI in marketing. Trust Insights provides custom AI consultation, training, education, implementation, and deployment of classical regression AI, classification AI, and generative AI, especially large language models such as ChatGPT's GPT-4-omni, Google Gemini, and Anthropic Claude. Trust Insights provides analytics consulting, data science consulting, and AI consulting.
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