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Trust Insights Agents of Change
There’s a lot of crappy things happening at any given moment in the world. Instead of dwelling on the negative, I wanted to reframe and focus on the positive. More specifically, how we can help.
Introducing the Trust Insights Agents of Change Program.
Who are the Agents of Change?
We are. Me, Chris, John, and you!
Since we started Trust Insights we’ve done our best to give back what we’ve earned. It’s all well and good to talk about wanting things to change but to see change, you have to do something about it. We need to be the Agents of Change. We tell our clients that it’s not enough to analyze the data, that they also need to take action with it. This is the same. It’s not enough to want change to happen, you have to do something about it. You have to be an Agent of Change.
To date, we have been able to donate to organizations such as the ASPCA, Planned Parenthood, and The Greater Boston Food Bank, to name a few. The goal moving into 2023 is to start to diversify where we’re donating to. This is where you come in. I talk a lot about why you should be engaging your community, and I want to do just that.
I want to hear from you, the Trust Insights community. Tell me what you care about, where you donate, where you volunteer your time. Trust Insights will donate to a different charity each month and let our community know how they can do the same.
Please note that Trust Insights reserves the right to refuse to work with organizations that do not align with our core values.
What if I don’t have the funds to make a donation?
A donation isn’t always monetary. You can donate your time and skills as well. Some organizations are looking for volunteers to help with programs. Some organization are looking for donated skillsets (like marketers!) to help get the word out. Each month I’ll let you know where we’re planning to donate and the different ways you can help.
How will you choose where to donate?
We will put it to a vote in our Free Slack Community, Analytics for Marketers. The organization with the most votes that month will get the donation. Once we have selected the organization, will will notify the community and we’ll update our website. Don’t look for the page, I haven’t built it yet. Soon!
Want to get involved? Reply to this email or join our Free Slack Group, Analytics for Marketers. Tell me where you want to see us donate and what organizations you care about.
– Katie Robbert, CEO
January 2023 One Click Poll
Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so please do take it each month!
How likely are you to recommend Trust Insights as a consulting firm to someone in the next 90 days?
We use this information to measure how effective our marketing is. There’s no form to fill out – tapping your answer is literally all there is to it, and then you get to see Katie’s dog.
Do you have a colleague or friend who needs this newsletter? Send them this link to help them get their own copy:
https://www.trustinsights.ai/newsletter
In this week’s In-Ear Insights podcast episode, Katie and Chris talk about one of the secrets of the C-Suite, based on a recent LinkedIn article. What does one set of executives do to be more productive that others don’t, and what lessons we can learn from it? Tune in to find out!
Watch/listen to this episode of In-Ear Insights here »
This Thursday at 1 PM Eastern on our weekly livestream, So What?, we’ll be showcasing how to do prompt engineering to best work with systems like ChatGPT and Stable Diffusion. Are you following our YouTube channel? If not, click/tap here to follow us!
Here’s some of our content from recent days that you might have missed. If you read something and enjoy it, please share it with a friend or colleague!
- In-Ear Insights: Secrets of the C-Suite
- INBOX INSIGHTS, December 21, 2022: Happy Holidays, Holiday Gift Book
- So What? Trust Insights Wrapped
- 12 Days of Data 2022 Day 12: Top Songs on Spotify Playlists
- 12 Days of Data 2022 Day 11: Social Media Barometer
- INBOX INSIGHTS, December 14, 2022: Words of Wisdom, 12 Days of Data
- 12 Days of Data 2022 Day 10: Content Creator Monetization Platforms
- {PODCAST} In-Ear Insights: 2022 Year In Review
- Now with More AI Generated Portraits
- Almost Timely News, January 1, 2023: New Year’s Fire Ceremony for Goal Setting
Take your skills to the next level with our premium courses.
Get skilled up with an assortment of our free, on-demand classes.
- Empower Your Marketing with Private Social Media Communities
- How to Deliver Reports and Prove the ROI of your Agency
- Powering Up Your LinkedIn Profile (For Job Hunters)
- Competitive Social Media Analytics Strategy
- How to Prove Social Media ROI
- What, Why, How: Foundations of B2B Marketing Analytics
In this week’s Data Diaries, let’s look at charitable donations. With the announcement of the Agents of Change, I thought it’d be appropriate to see how our fellow USA citizens (apologies in advance, this data is USA only) are doing with charitable contributions.
Using data from the US Census Bureau, we downloaded volunteer donations from the USA population. Though we set the timeframe to 2000-2022, the system only returned data from 2008-2017. However, we can still see some trends in that.
Let’s start with basic gender data. How do donations of $25 or more (which is what the Census Bureau measures) compare?
The overall trend is generally downwards, but it’s interesting to note that people who identify as male consistently donated less over time than people who identified as female.
What’s fascinating about marital status is that for the most part, single folks continued to donate at fairly similar levels, while married folks saw donations drop off throughout the time period.
While people who did not serve in the armed forces saw donations decline over time, for the most part, veterans of military service held relatively static in their charitable contributions.
What happened in 2017? Why have donations gone down across the board? A big change in tax law occurred in 2017 with the Tax Cuts and Jobs Act. That tax law change substantially reduced the benefits of making charitable donations, and taxpayers responded by donating less – much less.
Hence, the need for programs like Agents of Change. Charities in general have never had an easy time of raising money, but a combination of reduced incentives for donations, higher wealth inequality, and the pandemic has put many in tighter financial situations than ever before. We didn’t need data to decide that more social good was needed by Trust Insights, but the data sure does emphasize just how much need there is.
Methodology statement: Trust Insights downloaded data from the IPUMS Current Population Survey system for charitable donations and volunteering, cross referenced with basic demographics. No additional weighting was performed beyond what was provided in the Census Bureau data. The timeframe of the data is January 1, 2000 – December 31, 2022. The date of study is January 4, 2023. Trust Insights is the sole sponsor of the study and neither gave nor received compensation for data used, beyond applicable service fees to software vendors, and declares no competing interests.
- New! Case Study: Exploratory Data Analysis and Natural Language Processing
- Case Study: Google Analytics Audit and Attribution
- Case Study: Natural Language Processing
- Case Study: SEO Audit and Competitive Strategy
Here’s a roundup of who’s hiring, based on positions shared in the Analytics for Marketers Slack group and other communities.
- Administrador De Procesamiento De Datos at Fluzo
- Data Engineer at NextAfter
- Digital Project Manager at Three Whiskey
- Director Of Content at Kraft Sports
- Product Analyst at Birdie
- Senior Analyst at Publicis Group
- Senior Data Scientist at Tala
- Web Analytics Expert at Southwatts
Are you a member of our free Slack group, Analytics for Marketers? Join 2900+ like-minded marketers who care about data and measuring their success. Membership is free – join today. Members also receive sneak peeks of upcoming data, credible third-party studies we find and like, and much more. Join today!
Are you ready for the new year? With “The 12 Days of Data 2022”, you’ll get an in-depth look into the year that was 2022 in data analytics and what trends might carry over into 2023.
We’ll explore the latest trends in social networks like Tiktok and Instagram, give you economic data to help you decide whether a recession is looming, and more – all for free!
Plus, it’s available in PDF or ePub formats, plus machine-read MP3 audio so you can enjoy the content in any way you choose. Get the insights you need now with “The 12 Days of Data 2022”!
Download the 12 Days of Data Book »
Where can you find Trust Insights face-to-face?
- Women in Analytics GA4 Mini Tutorial, January 2023, Online
- Martechopia, March 2023, London
- B2B Ignite, June 2023, Chicago
Going to a conference we should know about? Reach out!
Want some private training at your company? Ask us!
First and most obvious – if you want to talk to us about something specific, especially something we can help with, hit up our contact form.
Where do you spend your time online? Chances are, we’re there too, and would enjoy sharing with you. Here’s where we are – see you there?
- Our blog
- Slack
- YouTube
- Tiktok
- In-Ear Insights on Apple Podcasts
- In-Ear Insights on Google Podcasts
- In-Ear Insights on all other podcasting software
Our Featured Partners are companies we work with and promote because we love their stuff. If you’ve ever wondered how we do what we do behind the scenes, chances are we use the tools and skills of one of our partners to do it.
- Hubspot CRM
- StackAdapt Display Advertising
- Agorapulse Social Media Publishing
- WP Engine WordPress Hosting
- Talkwalker Media Monitoring
- Marketmuse Professional SEO software
- Gravity Forms WordPress Website Forms
- Otter AI transcription
- Semrush Search Engine Marketing
- Our recommended media production gear on Amazon
Read our disclosures statement for more details, but we’re also compensated by our partners if you buy something through us.
Some events and partners have purchased sponsorships in this newsletter and as a result, Trust Insights receives financial compensation for promoting them. Read our full disclosures statement on our website.
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Trust Insights (trustinsights.ai) is one of the world's leading management consulting firms in artificial intelligence/AI, especially in the use of generative AI and AI in marketing. Trust Insights provides custom AI consultation, training, education, implementation, and deployment of classical regression AI, classification AI, and generative AI, especially large language models such as ChatGPT's GPT-4-omni, Google Gemini, and Anthropic Claude. Trust Insights provides analytics consulting, data science consulting, and AI consulting.
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