INBOX INSIGHTS: Agents of Change, 12 Days of Data (1/4) - Trust Insights Marketing Analytics Consulting

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Trust Insights Agents of Change

There’s a lot of crappy things happening at any given moment in the world. Instead of dwelling on the negative, I wanted to reframe and focus on the positive. More specifically, how we can help.

Introducing the Trust Insights Agents of Change Program.

Who are the Agents of Change?

We are. Me, Chris, John, and you!

Since we started Trust Insights we’ve done our best to give back what we’ve earned. It’s all well and good to talk about wanting things to change but to see change, you have to do something about it. We need to be the Agents of Change. We tell our clients that it’s not enough to analyze the data, that they also need to take action with it. This is the same. It’s not enough to want change to happen, you have to do something about it. You have to be an Agent of Change.

To date, we have been able to donate to organizations such as the ASPCA, Planned Parenthood, and The Greater Boston Food Bank, to name a few. The goal moving into 2023 is to start to diversify where we’re donating to. This is where you come in. I talk a lot about why you should be engaging your community, and I want to do just that.

I want to hear from you, the Trust Insights community. Tell me what you care about, where you donate, where you volunteer your time. Trust Insights will donate to a different charity each month and let our community know how they can do the same.

Please note that Trust Insights reserves the right to refuse to work with organizations that do not align with our core values.

What if I don’t have the funds to make a donation?

A donation isn’t always monetary. You can donate your time and skills as well. Some organizations are looking for volunteers to help with programs. Some organization are looking for donated skillsets (like marketers!) to help get the word out. Each month I’ll let you know where we’re planning to donate and the different ways you can help.

How will you choose where to donate?

We will put it to a vote in our Free Slack Community, Analytics for Marketers. The organization with the most votes that month will get the donation. Once we have selected the organization, will will notify the community and we’ll update our website. Don’t look for the page, I haven’t built it yet. Soon!

Want to get involved? Reply to this email or join our Free Slack Group, Analytics for Marketers. Tell me where you want to see us donate and what organizations you care about.

– Katie Robbert, CEO

January 2023 One Click Poll

Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so please do take it each month!

How likely are you to recommend Trust Insights as a consulting firm to someone in the next 90 days?

We use this information to measure how effective our marketing is. There’s no form to fill out – tapping your answer is literally all there is to it, and then you get to see Katie’s dog.

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In this week’s In-Ear Insights podcast episode, Katie and Chris talk about one of the secrets of the C-Suite, based on a recent LinkedIn article. What does one set of executives do to be more productive that others don’t, and what lessons we can learn from it? Tune in to find out!

Watch/listen to this episode of In-Ear Insights here »

This Thursday at 1 PM Eastern on our weekly livestream, So What?, we’ll be showcasing how to do prompt engineering to best work with systems like ChatGPT and Stable Diffusion. Are you following our YouTube channel? If not, click/tap here to follow us!

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In this week’s Data Diaries, let’s look at charitable donations. With the announcement of the Agents of Change, I thought it’d be appropriate to see how our fellow USA citizens (apologies in advance, this data is USA only) are doing with charitable contributions.

Using data from the US Census Bureau, we downloaded volunteer donations from the USA population. Though we set the timeframe to 2000-2022, the system only returned data from 2008-2017. However, we can still see some trends in that.

Let’s start with basic gender data. How do donations of $25 or more (which is what the Census Bureau measures) compare?

The overall trend is generally downwards, but it’s interesting to note that people who identify as male consistently donated less over time than people who identified as female.

What’s fascinating about marital status is that for the most part, single folks continued to donate at fairly similar levels, while married folks saw donations drop off throughout the time period.

While people who did not serve in the armed forces saw donations decline over time, for the most part, veterans of military service held relatively static in their charitable contributions.

What happened in 2017? Why have donations gone down across the board? A big change in tax law occurred in 2017 with the Tax Cuts and Jobs Act. That tax law change substantially reduced the benefits of making charitable donations, and taxpayers responded by donating less – much less.

Hence, the need for programs like Agents of Change. Charities in general have never had an easy time of raising money, but a combination of reduced incentives for donations, higher wealth inequality, and the pandemic has put many in tighter financial situations than ever before. We didn’t need data to decide that more social good was needed by Trust Insights, but the data sure does emphasize just how much need there is.

Methodology statement: Trust Insights downloaded data from the IPUMS Current Population Survey system for charitable donations and volunteering, cross referenced with basic demographics. No additional weighting was performed beyond what was provided in the Census Bureau data. The timeframe of the data is January 1, 2000 – December 31, 2022. The date of study is January 4, 2023. Trust Insights is the sole sponsor of the study and neither gave nor received compensation for data used, beyond applicable service fees to software vendors, and declares no competing interests.

Here’s a roundup of who’s hiring, based on positions shared in the Analytics for Marketers Slack group and other communities.

Are you a member of our free Slack group, Analytics for Marketers? Join 2900+ like-minded marketers who care about data and measuring their success. Membership is free – join today. Members also receive sneak peeks of upcoming data, credible third-party studies we find and like, and much more. Join today!

Are you ready for the new year? With “The 12 Days of Data 2022”, you’ll get an in-depth look into the year that was 2022 in data analytics and what trends might carry over into 2023.

We’ll explore the latest trends in social networks like Tiktok and Instagram, give you economic data to help you decide whether a recession is looming, and more – all for free!

Plus, it’s available in PDF or ePub formats, plus machine-read MP3 audio so you can enjoy the content in any way you choose. Get the insights you need now with “The 12 Days of Data 2022”!

Download the 12 Days of Data Book »

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Where can you find Trust Insights face-to-face?

Women in Analytics GA4 Mini Tutorial, January 2023, Online
Martechopia, March 2023, London
B2B Ignite, June 2023, Chicago

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Want some private training at your company? Ask us!

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Read our disclosures statement for more details, but we’re also compensated by our partners if you buy something through us.

Some events and partners have purchased sponsorships in this newsletter and as a result, Trust Insights receives financial compensation for promoting them. Read our full disclosures statement on our website .

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