How to tell good advice from bad advice

People are willing to tell you want to do, whether you want to hear it or not. This means we get good advice and we often get a lot of really bad advice. Like, really really bad.

I asked our Slack Community, Analytics for Marketers, what the worst advice was that they ever received was. As usual, the community did not disappoint. Here are some of the highlights:

Trust no one. If you’re going to succeed, you have to do it by yourself, or else someone else will steal everything you’ve worked for.

You’re too nice, you need to be meaner.

You need to spend more time focusing on bringing new clients into the business instead of those who are already here.

The only reason people respect you is because you work with me.

If you are a good lieutenant everything else will take care of itself.

You don’t move forward with anything unless you’re sure about it.

Stop showing emotion, it’s a weakness.

You need to stop working on improving your skillset and start engaging in office politics. It’s the only way you are going to ever get anywhere.

Do you see the pattern with this advice? Aside from it being flat out terrible and damaging, it’s screaming “I’m insecure!” When you’re getting advice, examine the source. Do you think they are trying to set you up for success or are they sabotaging you? There are a lot of people who will say things like, “Do as I say, not as I do” but actions speak louder than words. If the person who is dolling out advice is not someone you respect or aspire to be like, it’s probably not the right advice for you.

On the flip side, I asked our community to tell me what some of the best advice was that they received. Here are some of the responses:

Complaining and judging reveals more about your (poor) character than the person or object receiving the judgement.

Praise in public, correct in private

I was once told to always stay two steps ahead of your manager. This way you’re always prepared for when they may ask for data, a project update, etc. Not only does it show you as being responsive and prepared but if they’re being asked for an update from their boss, it serves them well too.

Second bit of good advice: keep a brag bin.
Anytime you get a complimentary email, call, Slack, etc public or private, put it in a brag bin folder. This does two things: when you’re having a tough day it’s a good pick me up, and when it’s time for raises and reviews, it acts as proof points for your manager.

Be nice to people on your way up because you’ll meet them again when you’re on your way down.

If you’re a manager, you’re not responsible for any of the success. All praise should go to your team members, and you should recognize them often publicly.

It’s nice to be important, but it’s important to be nice.

College only gets you your first job, the rest is who you know.

Wow, what a difference! This set of advice has a lot to do with being thoughtful, empathetic, and a good person. Just like looking for red flags when you’re getting advice, look for the green flags too.

How do you know who to get advice from? As stated above, look at their actions. Do they behave in a way that you yourself would? Do their actions make you cringe? If your gut is saying, “this isn’t the advice for me”, trust it. Say thank you and move on.

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.