Using predictive forecasting to not send email

This content was originally featured in the July 5, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/07/inbox-insights-july-5-2023-predicting-when-not-to-send-email-substack-newsletters/.

Did you know that in the United States, the week of July 4th is the worst week of the year to send email?

We know this because we look at the data. I know, you’re shocked right now.

But not only historical data, like email opens. We can’t change that. We use predictive forecasting to make decisions about what is likely to happen.

You can learn more about our predictive forecasting services here.

If you want a practical example, you can see what the cheese of the week is.

Because this is a slow week and we already know our email KPIs are going to take a hit – I’ll keep it short and sweet.

So, where is everyone? Likely on vacation. A lot of companies close down for the entire week, giving their employees a break. In the United States, we are deep into grilling and BBQ season.

I asked our free Slack community, Analytics for Marketers, what their favorite grilled dish is. Here’s what they had to say:

Sandy: “Take tough piece of meat and marinate it in Coca-Cola plus your favorite spices.”

Hannah: “Recommendation: come to Brazil for the best bbq”

Leslie: “I’ve been ignoring my regular grill for my Blackstone griddle lately – we’ve been making a ton of stuff: fried rice, cheese steaks, etc”

Chris: “My favorite thing to sort-of grill is a nice sous vide steak. 1.5 inch/4cm thick steak in a sous vide with salt, pepper, and garlic for 8 hours at 133F/56C, then pat dry, baste with garlic and butter, and toss on the grill for 30 seconds each side at the highest possible heat for a very fast sear.”

Tona: “I like watermelon feta salad this so much I had the caterer make it for my wedding!”

Lisa: “We marinate our chicken in orange juice”

We’ll be back with our regular content next week!

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.