INBOX INSIGHTS, September 11, 2024: Pro Tips for Events, AI Job Growth - Trust Insights Marketing Analytics Consulting

INBOX INSIGHTS: Pro Tips for Events, AI Job Growth (9/11) :: View in browser

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Pro Tips for Attending and Speaking at an Event

This week Trust Insights is on the road! Not just Chris, I’m also hitting the road. We’re speaking at MAICON in Cleveland.

I usually try to write topics that are not only top of mind, but that you would get value from. So, this week I want to give you some of my pro tips for having a smooth event and speaking experience.

Have a good story

This should go without saying, but not all speakers are good storytellers. One of the things I’ve struggled with is the storytelling aspect of speaking. I can deliver the facts and teach you about pieces, but it’s not engaging. People want to relate to it. They want to relate to the person they are listening to. I’ve worked hard to make sure I’m including personal experience stories in my talks. When you’re building out your talk, think about your experience. This is the reason why you’re speaking about the topic in the first place. Tell your audience what happened. Tell them what that experience looked like for you and how you learned from it.

Make friends with the event team

These people are the best. They are the most knowledgeable. I cannot say enough good things about the staff at MAICON (and other events)! The event team has a lot of responsibility leading up to the events, during the event, and after the event. This means that as a speaker, you can either be in their graces, and they will bend over backwards for you. They are hardworking humans who want the best for you and the event. When they say, “don’t hesitate to reach out with questions!” they mean it. I’ve gotten travel safety tips and insider info from these teams. They were happy to help because there is mutual respect. They can absolutely make your experience the best ever.

Honor and meet your deadlines

Or, you can be on their s**t list. One surefire way to make that list is to not meet your deadlines. Don’t be that speaker that they have to chase for materials. Don’t be that speaker that doesn’t respond to emails and requests from the event team. You are not the only speaker they are trying to coordinate with. That said, things happen; deadlines come and go. Be upfront about your bandwidth. More often than not, the team is understanding and will give you an extension. For this event, I was close to finishing my slide deck, but I needed to sleep on it. I reached out to the amazing Ashlee and she gave me another 48 hours. It was exactly what I needed, and she knew what to expect from me. Everyone wins. I also made sure to let her know when I did submit the final presentation so she wouldn’t be waiting around for it. She has her own set of deadlines and expectations to meet.

Practice, practice, and then practice some more

People come to events to learn. They also come to events to see engaging speakers. I know I am at my best when everyone around me is annoyed by how much they’ve heard my talk already. Personally, I like to practice my talk to the point where I could do it without slides. Technical issues happen, slides skip, and things break. The audience can be understanding, but they are still there to learn from you. The internet is full of videos of musicians, artists, and speakers performing through issues. They continue to thrive when things break. Why? Because they have rehearsed to the point of the show being muscle memory. This kind of preparation also helps with the nerves you might feel.

Tips for the anxious speaker

Speaking of nerves, I have anxiety. You might have already known this about me. Getting on stage doesn’t make me anxious because of all the preparation I do. What does make me anxious is the travel itself. There are a lot of things out of my control when I travel. My strategy is to take stock of all my steps. Do I have all my flight info? What time do I need to arrive? How will I get to and from the airport? What is on my packing list? For me, lists are soothing. I can see what I need to do and what is in my control. This works for me. The other thing that works for me is having someone I can tell my whereabouts to. It gives me a sense of calm when I feel a little bit safer.

Enjoy the event and stay present

Events can be overwhelming, even for those who do them a lot. For me, it can be a lot, and I start to shut down. I can’t tell you how to manage that feeling. What I can tell you is that it’s okay to take breaks. Find a quiet corner. Go back to your hotel room. Take a walk outside and get some air. I try to keep the people around me aware of how I’m doing, so if I need a break, they know what’s going on. That said, the event staff works really hard to make it the best experience for everyone involved. If you need something, don’t be afraid to ask for it. When you are at the show, try to stay off your devices and be in the moment. You’ll learn a lot, meet some great people, and create great memories!

Events are a great way to connect with your peers and learn from the pros. The teams that put the events together are there to help you. Whether you’re attending or speaking, it can be nerve-wracking to get ready. You can’t control everything, but with some preparation ahead of time, you can have a great experience.

How do you get event-ready? Reach out and tell me, or come join the conversation in our free Slack Group, Analytics for Marketers.

– Katie Robbert, CEO

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the importance of data privacy when using generative AI for marketing. You’ll discover the risks of blindly trusting AI vendors and the critical role of transparency in building trust with your audience. Learn why a robust AI responsibility plan is not just about legal compliance but also about protecting your brand reputation and ensuring the long-term success of your marketing efforts. Discover actionable steps for evaluating AI vendors and establishing clear accountability within your organization to mitigate potential risks associated with data privacy.

Watch/listen to this episode of In-Ear Insights here »

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👉 New: Generative AI for Hospitality

In this week’s Data Diaries, in celebration of the Marketing AI Conference, let’s take a look at a fascinating new dataset from the Center for Security and Emerging Technology at Georgetown University. This dataset of private sector AI indicators showcases the progress of companies in their adoption of AI.

There are 61 different variables in the dataset, but the two I want to look at this week are industry sector (globally) and the median number of workers in AI by sector. The median number of workers involved in AI is an excellent proxy for adoption of AI technologies.

Here’s what we see in the data:

Median workers in AI by sector, globally

Unsurprisingly, we see that financial services/financial technology has the largest median number of workers in AI of all the industries, by a decent margin, followed by telecommunications, and then pharmaceutical and medical research.

Financial technology stands to benefit most from all forms of AI – forecasting and prediction, classification, and generative AI. Bear in mind this survey data is inclusive of all AI, not just generative AI, and financial services has been using classical AI for decades.

What can you take away from this information?

For industries near the top of the chart, if you have AI skills, these are the places that are likely hiring. You’ll stand a better chance of finding work with those industries.

For industries near the bottom of the chart, that’s where the market opportunity is. Just because an industry as a whole does not have high adoption rates doesn’t mean there aren’t challenger companies within that industry looking to seize a competitive advantage through the use of AI. If you work in those industries and have AI skills, you may be able to get a front seat on the rocket ship at a leading company within that industry.

Here’s a roundup of who’s hiring, based on positions shared in the Analytics for Marketers Slack group and other communities.

Are you a member of our free Slack group, Analytics for Marketers? Join 3000+ like-minded marketers who care about data and measuring their success. Membership is free – join today. Members also receive sneak peeks of upcoming data, credible third-party studies we find and like, and much more. Join today!

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Workshops: Offer the Generative AI for Marketers half and full day workshops at your company. These hands-on sessions are packed with exercises, resources and practical tips that you can implement immediately.

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Where can you find Trust Insights face-to-face?

MAICON, Cleveland, September 2024
Lab Products Association, Philadelphia, September 2024
WiOPS, Los Angeles, September 2024
MarketingProfs B2B Forum, Boston, November 2024
Social Media Marketing World, San Diego, April 2025

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