AI Job Growth

This data was originally featured in the September 11, 2024 newsletter found here: INBOX INSIGHTS, September 11, 2024: Pro Tips for Events, AI Job Growth

In this week’s Data Diaries, in celebration of the Marketing AI Conference, let’s take a look at a fascinating new dataset from the Center for Security and Emerging Technology at Georgetown University. This dataset of private-sector AI indicators showcases the progress of companies in their adoption of AI.

There are 61 different variables in the dataset, but the two I want to look at this week are the industry sector (globally) and the median number of workers in AI by sector. The median number of workers involved in AI is an excellent proxy for the adoption of AI technologies.

Here’s what we see in the data:

Unsurprisingly, we see that financial services/financial technology has the largest median number of workers in AI of all the industries, by a decent margin, followed by telecommunications, and then pharmaceutical and medical research.

Financial technology stands to benefit most from all forms of AI – forecasting and prediction, classification, and generative AI. Bear in mind this survey data is inclusive of all AI, not just generative AI, and financial services has been using classical AI for decades.

What can you take away from this information?

For industries near the top of the chart, if you have AI skills, these are the places that are likely hiring. You’ll stand a better chance of finding work in those industries.

For industries near the bottom of the chart, that’s where the market opportunity is. Just because an industry as a whole does not have high adoption rates doesn’t mean there aren’t challenger companies within that industry looking to seize a competitive advantage through the use of AI. If you work in those industries and have AI skills, you may be able to get a front seat on the rocket ship at a leading company within that industry.

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.