Pro Tips for Events

This content was originally featured in the September 11th, 2024 newsletter found here: INBOX INSIGHTS, September 11, 2024: Pro Tips for Events, AI Job Growth

Pro Tips for Attending and Speaking at an Event

This week Trust Insights is on the road! It’s not just Chris; I’m also hitting the road. We’re speaking at MAICON in Cleveland.

I usually try to write topics that are not only top of mind, but that you would get value from. So, this week I want to give you some of my pro tips for having a smooth event and speaking experience.

Have a good story

This should go without saying, but not all speakers are good storytellers. One of the things I’ve struggled with is the storytelling aspect of speaking. I can deliver the facts and teach you about pieces, but it’s not engaging. People want to relate to it. They want to relate to the person they are listening to. I’ve worked hard to make sure I’m including personal experience stories in my talks. When you’re building out your talk, think about your experience. This is the reason why you’re speaking about the topic in the first place. Tell your audience what happened. Tell them what that experience looked like for you and how you learned from it.

Make friends with the event team

These people are the best. They are the most knowledgeable. I cannot say enough good things about the staff at MAICON (and other events)! The event team has a lot of responsibility leading up to the events, during the event, and after the event. This means that as a speaker, you can either be in their graces, and they will bend over backwards for you. They are hardworking humans who want the best for you and the event. When they say, “Don’t hesitate to reach out with questions!” they mean it. I’ve gotten travel safety tips and insider info from these teams. They were happy to help because there is mutual respect. They can absolutely make your experience the best ever.

Honor and meet your deadlines

Or, you can be on their s**t list. One surefire way to make that list is to not meet your deadlines. Don’t be that speaker that they have to chase for materials. Don’t be that speaker that doesn’t respond to emails and requests from the event team. You are not the only speaker they are trying to coordinate with. That said, things happen; deadlines come and go. Be upfront about your bandwidth. More often than not, the team is understanding and will give you an extension. For this event, I was close to finishing my slide deck, but I needed to sleep on it. I reached out to the amazing Ashlee and she gave me another 48 hours. It was exactly what I needed, and she knew what to expect from me. Everyone wins. I also made sure to let her know when I did submit the final presentation so she wouldn’t be waiting around for it. She has her own set of deadlines and expectations to meet.

Practice, practice, and then practice some more

People come to events to learn. They also come to events to see engaging speakers. I know I am at my best when everyone around me is annoyed by how much they’ve heard my talk already. Personally, I like to practice my talk to the point where I could do it without slides. Technical issues happen, slides skip, and things break. The audience can be understanding, but they are still there to learn from you. The internet is full of videos of musicians, artists, and speakers performing through issues. They continue to thrive when things break. Why? Because they have rehearsed to the point of the show being muscle memory. This kind of preparation also helps with the nerves you might feel.

Tips for the anxious speaker

Speaking of nerves, I have anxiety. You might have already known this about me. Getting on stage doesn’t make me anxious because of all the preparation I do. What does make me anxious is the travel itself. There are a lot of things out of my control when I travel. My strategy is to take stock of all my steps. Do I have all my flight info? What time do I need to arrive? How will I get to and from the airport? What is on my packing list? For me, lists are soothing. I can see what I need to do and what is in my control. This works for me. The other thing that works for me is having someone I can tell my whereabouts to. It gives me a sense of calm when I feel a little bit safer.

Enjoy the event and stay present

Events can be overwhelming, even for those who do them a lot. For me, it can be a lot, and I start to shut down. I can’t tell you how to manage that feeling. What I can tell you is that it’s okay to take breaks. Find a quiet corner. Go back to your hotel room. Take a walk outside and get some air. I try to keep the people around me aware of how I’m doing, so if I need a break, they know what’s going on. That said, the event staff works really hard to make it the best experience for everyone involved. If you need something, don’t be afraid to ask for it. When you are at the show, try to stay off your devices and be in the moment. You’ll learn a lot, meet some great people, and create great memories!

Events are a great way to connect with your peers and learn from the pros. The teams that put the events together are there to help you. Whether you’re attending or speaking, it can be nerve-wracking to get ready. You can’t control everything, but with some preparation ahead of time, you can have a great experience.

How do you get event-ready? Reach out and tell me, or come join the conversation in our free Slack Group, Analytics for Marketers.

– Katie Robbert, CEO

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.