Marketing Hiring Demand

This data was originally featured in the October 16th, 2024 newsletter found here: INBOX INSIGHTS, October 23, 2024: Digging Deep Into Problems, Marketing Hiring Demand

In this week’s Data Diaries, let’s check in on marketing hiring demand. Every month or so, we look at Indeed.com’s hiring demand for marketing jobs across six nations – USA, UK, Canada, Germany, France, and Australia (the only 6 nations available in the API data).

As a reminder, hiring demand is benchmarked relative to the beginning of the pandemic, February 2020. What do we see in the last 12 months?

2024 has been a rough year for marketing. As of now, the only economy that is still experiencing above-benchmark demand for marketing jobs is Australia. Every other economy has seen demand fall below the benchmark. In the last month and a half since we looked at the data, we have seen demand in the USA and UK increase slightly, while the remaining nations have declined.

Here’s where things stand right now:

• Australia: 101.3% of pre-pandemic demand
• Canada: 65.6% of pre-pandemic demand
• France: 94.2% of pre-pandemic demand
• Germany: 94% of pre-pandemic demand
• UK: 69% of pre-pandemic demand
• USA: 76.5% of pre-pandemic demand

The obvious impacts are that marketing hiring remains constrained, so if you’re currently employed but looking to make a move, that has to be a consideration – finding new work will be challenging. This is made more challenging in some markets by AI-powered tools that, if you’re technically savvy, can complete job applications on your behalf that let you dramatically out-compete others in the job market.

The non-obvious impact from persistent low demand is wage stagnation. In a market where demand is persistently low, companies don’t have to raise wages to attract and retain talent. For job seekers, lateral moves or even steps down in terms of wages can also depress wages. As we approach the time of year when annual reviews are scheduled, use generative AI tools in safe environments to examine things like your email history and summarize your major accomplishments for the year. You’ll help insulate yourself a little more from wage stagnation by demonstrating the value you provide.

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.