12 Days of AI Use Cases Day 12: Generate Use Cases

Welcome to the 12 Days of AI Use Cases!

In this series, we’ll be looking at how to generate use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens of the Trust Insights 5P Framework to see the role AI plays in achieving real, tangible outcomes.

These use cases are designed not only to be read, but also to be given to the generative AI tool as part of a prompt to help you achieve the outcomes you’re after. Ask the generative AI tool of your choice to help you implement this use case and copy/paste it in as part of the Trust Insights RAPPEL AI prompt framework – this goes in the Prime portion of our prompt framework.

Let’s dig in!

Purpose

Content marketers need to create consistent, well-formatted use cases at scale while maintaining human originality and copyright ownership. This system transforms voice-recorded concepts into properly structured use cases using AI, dramatically reducing production time while ensuring quality and maintaining a clear chain of evidence for original human authorship.

People

The primary actor is the content marketer who needs to generate content at scale. This person maintains control of the creative process by providing the original content through voice recording, while leveraging AI tools to handle the formatting and structure. The content marketer initiates the process and owns the final output.

The key stakeholders include the marketing team who will utilize the content, the broader organization that benefits from the content’s reach and impact, and the target audience who consumes the final use cases. Each stakeholder has a vested interest in both the quality and authenticity of the content produced.

Process

• Record original use case content using a voice memo app
• Upload voice recording to an AI transcription service
• Feed the transcribed text into Anthropic Claude with a predefined template
• Apply custom writing style based on pre-loaded writing samples
• Review and publish the formatted use case to the blog
• Maintain documentation of the human-originated content chain

Platform

• Voice recording app (e.g., iPhone Voice Memos)
• AI transcription tool (e.g., OpenAI Whisper, Fireflies, or Otter)
• Anthropic Claude for formatting and style application
• Trust Insights 5P framework template
• Content Management System for publishing
• Writing style sample database

Performance

The primary goal centers on dramatically reducing the time required to create professionally formatted use cases while maintaining high-quality output. Success manifests in the rapid transformation of voice recordings into publish-ready content that maintains consistency with established style guidelines and formatting requirements.

Key Performance Indicators:

• Time saved per use case compared to traditional writing methods
• Consistency score measuring adherence to the 5P framework template
• Retention of original human voice and style in the final output
• Publication throughput increase

We hope this use case is clear and helpful. If you’d like help implementing it or any other AI use case, reach out and let us know.

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.