12 Days of AI Use Cases Day 4: Automated Data Transformation

Welcome to the 12 Days of AI Use Cases!

In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens of the Trust Insights 5P Framework to see the role AI plays in achieving real, tangible outcomes.

These use cases are designed not only to be read, but also to be given to the generative AI tool as part of a prompt to help you achieve the outcomes you’re after. Ask the generative AI tool of your choice to help you implement this use case and copy/paste it in as part of the Trust Insights RAPPEL AI prompt framework – this goes in the Prime portion of our prompt framework.

Let’s dig in!

Purpose

Marketing professionals frequently need to transform data from spreadsheets into presentations, reports, and other formats. This repetitive task consumes valuable time that could be spent on analysis and insight generation. By leveraging generative AI to write code that automates this transformation process, marketers can dramatically reduce the time spent on manual data processing while improving accuracy and consistency. This solution addresses the critical challenge of efficient data transformation while minimizing the risk of errors inherent in manual processing.

People

Primary Actor

The marketing professional serves as the primary actor in this use case. They own the data transformation process and interact directly with the generative AI system. While they don’t need to be programming experts, they must clearly articulate their requirements and understand the relationship between their source data and desired output format.

Stakeholders

The report recipients represent the key stakeholders in this process. They define the expected output format and presentation requirements. These stakeholders typically have existing report templates or previous presentations that serve as reference points for the desired output format. Their needs directly influence the transformation requirements and success criteria.

Process

• Identify and document existing report formats and templates from stakeholders
• Analyze source spreadsheet structure and map data points to their corresponding locations in the target presentation
• Write detailed requirements for the generative AI system, specifying:
  • Source spreadsheet format and location of relevant data
  • Target presentation template and required data placement
  • Any data transformations or calculations needed
• Use generative AI to create code that:
  • Extracts data from the spreadsheet
  • Processes it according to requirements
  • Generates the presentation in the specified format
• Review and validate the generated code with IT/development resources if available
• Test the transformation process with sample data
• Implement the solution for regular use
• Monitor results and refine the process as needed

Platform

• Generative AI system with strong code-writing capabilities (preferably Anthropic Claude 3.5 Sonnet)
• Programming environment supporting Python or preferred language
• Python libraries:
  • PPTX for PowerPoint manipulation
  • Pandas for data processing
  • Mermaid for chart generation
• Source spreadsheet software
• Presentation software (PowerPoint or equivalent)
• Version control system for code management (optional)

Performance

Primary Goal

The solution must reduce the time spent on data transformation tasks by at least 50% compared to manual processing. This time reduction directly translates to increased productivity and allows marketing professionals to focus on higher-value activities like data analysis and insight generation. Success means completing regular reporting tasks in minutes rather than hours.

Key Performance Indicators

• Time Savings: Track the reduction in time spent on data transformation tasks, measured as the difference between manual processing time and automated processing time
• Error Rate: Monitor the accuracy of automated transformations by comparing output to source data, targeting a 99% or higher accuracy rate
• Process Efficiency: Measure the number of manual interventions required per transformation cycle, with a target of zero interventions needed for standard reports

We hope this use case is clear and helpful. If you’d like help implementing it or any other AI use case, reach out and let us know.

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.