Marketing Jobs Report

This data was originally featured in the January 8th, 2025 newsletter found here: INBOX INSIGHTS, January 8, 2025: Rooted In The Basics, Marketing Jobs Report

In this week’s Data Diaries, let’s kick off the new year (which somehow simultaneously feels like minutes ago and months ago) with a look at the marketing job market. How did 2024 end? How are things shaping up now? Let’s take a look at the big picture, a snapshot of professions, and then dig deep into marketing.

The Big Picture

Here’s the overwhelming but high level view of the entire USA job market; note this data specifically is the USA. This is market demand for jobs in specific industries, derived from data provided by Indeed.com. The horizontal black line represents demand as of February 2020.

While in aggregate it’s a lot to look at, we see the ebb and flow of the pandemic years and then what the USA job market has looked like since. Most professions had sharp layoff in early and mid 2020, followed by a hiring spree through mid-2022 to rehire all the people that companies laid off. Since 2023, things have reached something of an equilibrium.

Hot Jobs Right Now

Now, let’s dig into where specific professions are in the USA today.

What we see is that therapy, physicians, surgeons, nurses, home healthcare, civil engineering, and veterinary professionals are most in demand now; therapists are at 86% over pre-pandemic levels and have been in the top 3 most in-demand professionals since early 2023.

At the very bottom is software development, which has been in bottom place since 2023. Software development is in a tough spot right now thanks to generative AI; AI enables existing developers to be 2-5x more productive, which means companies don’t need to hire more developers to achieve more results.

Marketing Jobs

That brings us to marketing. Let’s zoom out a little to a slightly more global view – the 6 nations that Indeed.com provides data on:

What we see is a similar pattern to software development. Marketers have been below pre-pandemic levels in the US, UK, and Canada since mid-2023; Germany and France fell below those levels in 2024. The only country with above baseline hiring demand for marketers is Australia.

When we look more closely, USA marketing jobs are at 75% of pre-pandemic levels and stayed at that level for almost all of 2024. There’s no indication that’s changing.

What does all this mean? As Katie said in the introduction, there’s no way to predict what’s going to happen this year. What’s clear is that demand for professions overall that require significant person to person interaction is high and probably going to remain high, at least in the near-term. Information jobs, knowledge worker jobs, those seem to be falling below pre-pandemic levels – and in some cases, things like generative AI can be causal, but that’s not universal.

For companies that are hiring, especially in marketing, chances are you have access to a great, highly-qualified pool of talent now, so make decisions and acquire talent while the opportunity is clear.

For job seekers, it’s a tough market right now and has been in some cases for multiple years now. Use every means at your disposal to identify companies that are hiring, and connect with those inside who are decision makers and hiring managers.

If you like, take our completely free, on-demand course on how to use generative AI to land your next job.

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Trust Insights (trustinsights.ai) is one of the world's leading management consulting firms in artificial intelligence/AI, especially in the use of generative AI and AI in marketing. Trust Insights provides custom AI consultation, training, education, implementation, and deployment of classical regression AI, classification AI, and generative AI, especially large language models such as ChatGPT's GPT-4-omni, Google Gemini, and Anthropic Claude. Trust Insights provides analytics consulting, data science consulting, and AI consulting.