social media marketing strategy 6

Instagram TV: The Latest Research into 2019 IGTV Stats

Instagram TV is the newest of Facebook’s digital properties, a place for users to post longer-form videos. Instagram TV, or IGTV, allows regular users to post videos up to 10 minutes, while verified users can post videos up to 60 minutes in length. Users who follow posters on regular Instagram see previews in the regular […]

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#INBOUND19 and #CMWorld 2019: A Visualized Data Recap

One of the biggest weeks in marketing events is over as INBOUND and Content Marketing World (CMWORLD) come to a close. Rather than rehash the common themes of both events, we thought it appropriate to analyze audience reactions to both. Let’s see both events by the numbers. Conference Attendance INBOUND cites a rough estimated attendance […]

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What is First Party Data Second Party Data and Third Party Data 32

Pumpkin Spice Data Analytics

One of the most hotly debated topics in autumn is, of course, the existence of pumpkin spice everything – from pumpkin spice lattes and coffee drinks to absurd parodies like pumpkin spice brake pads. Some people love it, while other people hate it; pumpkin spice is as hotly contested as any binary argument, like Red […]

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Understanding Goals, KPIs, and Metrics

The challenge with marketing data is making sure you are tracking metrics that demonstrate ROI. It’s easy to get lost in piles of unorganized data – like someone backing the truck up and pouring data all over your desk. How do we get organized and make our reporting more efficient?  Goals, KPIs, Metrics GOALS – […]

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{PODCAST} In-Ear Insights: Quarterly Review and Planning

In this episode of In-Ear Insights, Katie and Chris discuss quarterly review and planning. When you do your quarterly review of marketing metrics, what do you look at? How do you strategize? What insights do you glean? As mentioned in the show, this week’s episode comes with two visuals so you can follow along with […]

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What is First Party Data Second Party Data and Third Party Data 11

Instagram Brand Engagement: The Latest Statistics

One of the most popular recurring questions in digital marketing communities (such as our Analytics for Marketers Slack group) is whether X or Y platform’s engagement rates have changed. After nearly a decade of urging, brands have taken engagement to heart as the primary measure of success; what percentage of a company’s reachable audience has […]

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{PODCAST} In-Ear Insights: Instagram Analytics and Impact on Influencers

  In this episode of In-Ear Insights, Katie and Chris talk about Instagram analytics. With Instagram already testing out the removal of Likes, what impact will this have on brands who rely on Instagram analytics data to discover and value Instagram influencers? Why is Facebook, Instagram’s parent company, doing this? (hint: money) Listen to the […]

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What is First Party Data Second Party Data and Third Party Data 19

Fun with Forecasting: Cheese of the Week Predictive Analytics

Who loves cheese? Lots of people love cheese and it’s National Cheese Day here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. Cheese of the Week uses public search data, forecasted 52 weeks in advance from today (4 June 2019) to show when audiences […]

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Marketing Analytics, Data Science and Leadership: April 22, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. The Doctor Is in: What HIPAA Compliance Means for Amazon via @WhartonKnows Millions of people […]

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What is First Party Data Second Party Data and Third Party Data 2

Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love predicting traffic to our own media properties. Why? The closer we can measure towards the bottom of the marketing operations funnel, the more likely a metric is to […]

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