So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we go through analytics for sales. From the ideal customer profile and how to build it, […]
This data was originally featured in the April 17th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 17, 2024: THE PROMPT ENGINEERING LIFE CYCLE, USING ANALYTICS WITH AI In this week’s Data Diaries, let’s talk about using analytics with AI. We’ve all collectively spent the last 18 months foaming at the mouth about generative AI – […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? what is the prompt engineering life cycle, the relation to SDLC, and the best practices for […]
This data was originally featured in the March 27th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 27, 2024: THE 5P FRAMEWORK, AI CONTENT GAP ANALYSIS In this week’s Data Diaries, let’s look at what the capabilities of today’s modern large language models enable us to do. One of the prime uses for language models in […]
In this week’s In-Ear Insights, Katie and Chris discuss predictive analytics and applying it to reducing churn throughout the customer journey. Learn what types of predictive analytics apply, how generative AI fits in the mix, and steps you can take to reduce churn. Watch the video here: Can’t see anything? Watch it on YouTube here. […]
Read More… from In-Ear Insights: Predictive Analytics and Reducing Churn
As we covered recently on the Trust Insights livestream, Google Analytics 4 can be a bit cumbersome to use. So starting this week, I’ll be sharing a four part series on diagnostic analytics for GA4, to understand whether or not your GA4 is working correctly. It’s important to note that we won’t be examining GA4 for […]
Read More… from DIAGNOSTIC REPORTS OF GA4 HEALTH, PART 3 OF 4
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss Matomo Analytics system as a GA alternative, setting it up, and what data you’ll […]
Read More… from So What? Setting up Matomo Analytics in 2024
In this week’s In-Ear Insights, Katie and Chris discuss how to do practices like predictive analytics and classical AI/machine learning when you’re data-poor. What data is available to forecast and work with? How do you create data when you don’t have it, and what strategic advantage might this confer? Tune in to find out! Watch […]
Read More… from In-Ear Insights: Predictive Analytics If You’re Data-Poor
INBOX INSIGHTS: Make GA4 Work For You, Red Teaming Custom GPTs, Part 3 (1/24) :: View in browser 👉 Take our new Generative AI for Marketers course! How to Make Google Analytics 4 Work for You I’ve been asking around, and the overwhelming consensus is that everyone dislikes Google Analytics 4. Why? It doesn’t feel […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial role of analytics in digital marketing and how it’s often seen as the bearer of bad news. They explore the common pitfalls companies face when they only sporadically review data, leading to missed opportunities for timely adjustments. Katie emphasizes […]
Read More… from In-Ear Insights: Strategic Value of Analytics
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