In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to vet and hire the right analytics expert or analytics agency for your business. We cover the importance of having your processes and goals clearly defined before bringing on help, so you can assess if a potential hire or agency […]
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This content was originally featured in the August 18, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/08/inbox-insights-august-16-2023-be-your-authentic-self-marketing-jobs-recession-8-16/. I’m a jeans and T-shirt kind of girl. Technically, I’m more of a yoga pants and t-shirt kind of girl. And a hoodie. I’m making this admission because I have a few events over the next few months and I need […]
This data was originally featured in the August 30, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/08/inbox-insights-august-30-2023-foundations-of-innovation-ai-driven-pumpkin-spice/. This week, it’s pumpkin spice season! Well, specifically, it’s the peak of search inquiries about all things pumpkin spice. However, we’re going to do things slightly differently this year, rather than just our usual roundup. That’s a good place to start […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to leverage large language models like ChatGPT with your business analytics data. We talk through real examples of using AI to analyze CRM data for buyer personas, extract tables from PDFs, summarize PowerPoints into executive briefs, transform your data into […]
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The Netflix TV series Warrior Nun was cancelled on December 13, 2022. As with so many other shows and franchises, fans of the series took to social media to protest it – but the Warrior Nun fandom took a different approach. Rather than uncoordinated yelling, fans self-organized in what was one of the most interesting […]
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INBOX INSIGHTS: Monthly Reporting Part 4, Common Crawl in AI (6/28) :: View in browser 👉 Until July 2, take 50% off our Google Analytics 4 course with discount code TENDAYSLEFT 👉 Want someone to just do it for you? Let us know how we can help. Monthly Reports, Part 4: Performance Wow, you’ve stuck […]
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This data was originally featured in the June 1, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-1-2022-google-analytics-4-course-metrics-going-the-wrong-way-analytics-as-a-mirror/. In this week’s Data Diaries, let’s look at an example of putting analytics data into action. One of the challenges of analytics is that it’s inherently rearward-looking; analytics data is like looking in the rear-view mirror of a car while driving. […]
This data was originally featured in the June 29, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-29-2022-how-about-some-good-news-personal-brand-quantified-self/. In this week’s Data Diaries, let’s look at how to analyze the most important dataset of all: our own health. Self-care is not only critical in times of stress, but we have access to more and better data than ever before. […]
This data was originally featured in the March 1, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-1-2023-good-and-bad-advice-conventional-metrics/ In this week’s Data Diaries, let’s talk about analytics assumptions. I was asked recently about a specific web analytics metric, bounce rate, and what could be done to reduce bounce rate. On the surface, this seems like a straightforward, logical question, […]
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This data was originally featured in the November 24, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/11/inbox-insights-november-24-2021-the-thanksgiving-2021-special-edition/ In this week’s Data Diaries, let’s have a bit of fun for the Thanksgiving holiday. One of the data sources that’s interesting to work with for getting practice doing data science tasks is the Open Food Facts database, a user-generated database […]
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