This data was originally featured in the June 29, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-29-2022-how-about-some-good-news-personal-brand-quantified-self/. In this week’s Data Diaries, let’s look at how to analyze the most important dataset of all: our own health. Self-care is not only critical in times of stress, but we have access to more and better data than ever before. […]
This data was originally featured in the March 1, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-1-2023-good-and-bad-advice-conventional-metrics/ In this week’s Data Diaries, let’s talk about analytics assumptions. I was asked recently about a specific web analytics metric, bounce rate, and what could be done to reduce bounce rate. On the surface, this seems like a straightforward, logical question, […]
Read More… from Debunking analytics assumptions about bounce rate
This data was originally featured in the November 24, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/11/inbox-insights-november-24-2021-the-thanksgiving-2021-special-edition/ In this week’s Data Diaries, let’s have a bit of fun for the Thanksgiving holiday. One of the data sources that’s interesting to work with for getting practice doing data science tasks is the Open Food Facts database, a user-generated database […]
This data was originally featured in the July 7, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/07/inbox-insights-july-7-2022-outdated-plans-personal-branding-content-marketing-analytics/ In this week’s Data Diaries, let’s try to solve a content marketing analytics mystery. While I was preparing for this week’s podcast episode, I stumbled across an article from early in the year talking about the different factors that make up […]
This data was originally featured in the June 22, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-22-2022-asking-better-interview-questions-recession-or-no-recession/ In this week’s Data Diaries, let’s shed some light on the question all over the news right now. Are the world’s various economies headed for a recession? Certainly, some economies like Ukraine’s are already deep in a recession for obvious reasons […]
This data was originally featured in the July 7, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/07/inbox-insights-july-7-2022-outdated-plans-personal-branding-content-marketing-analytics/ In this week’s Data Diaries, let’s try to solve a content marketing analytics mystery. While I was preparing for this week’s podcast episode, I stumbled across an article from early in the year talking about the different factors that make up […]
This data was originally featured in the June 15, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-15-2022-tips-for-hiring-managers-the-great-reshuffling-professional-certifications/ In this week’s Data Diaries, let’s talk about using jobs data to understand ours. In the USA, there’s a dataset published by the Bureau of Labor Statistics (BLS) called JOLTS, the Job Openings Labor Turnover Survey. Today I’ll cover how to […]
This data was originally featured in the June 8th, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-8-2022-commuting-rto-carbon-impact/ In this week’s Data Diaries, let’s talk about data storytelling and Katie’s perspective on commuting and its toll on workers. The folks at LinkedIn even pointed out that commutes are what may be blocking more employees from returning to work. One of […]
The wheels of time grind onward as the days shorten and we look to the back half of the year. Nothing heralds marketing’s busiest time like the dawn of that first major fall trend, pumpkin spice season. Nothing says pumpkin spice like some pumpkin spice-flavored data analysis. Let’s dig into the flavor of fall and […]
This data was originally featured in the June 1st, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-1-2022-google-analytics-4-course-metrics-going-the-wrong-way-analytics-as-a-mirror/ In this week’s Data Diaries, let’s look at an example of putting analytics data into action. One of the challenges of analytics is that it’s inherently rearward-looking; analytics data is like looking in the rear-view mirror of a car while driving. […]
Newsletter
Podcast
