analytics Archives - Page 6 of 13 - Trust Insights Marketing Analytics Consulting

Using topic modeling to determine marketing channels

Posted on July 26, 2022 by cspenn

This data was originally featured in the May 11th, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/05/inbox-insights-may-11-2022-transmedia-storytelling-marketing-channels-ai-and-culture/ In this week’s Data Diaries, we dig into topic modeling again. As we were preparing for last week’s livestream about AI and marketing channels, one of the questions I had was what marketing channels were on marketers’ minds. When you hear […]

{PODCAST} In-Ear Insights: Increasing the Value of Analytics

Posted on June 22, 2022 by cspenn

Analytics is inherently rearward-looking, looking at what happened. Yet if we want to increase the value and impact of analytics, we have to look forward, to help plan. How do we do this? In this episode, learn 3 different approaches for improving the value of analytics. [podcastsponsor] Watch the video here: Can’t see anything? Watch […]

{PODCAST} In-Ear Insights: When Metrics Go The Wrong Way

Posted on June 1, 2022 by cspenn

In this week’s In-Ear Insights, Katie and Chris discuss what to do when your metrics and KPIs go the wrong way. How do you diagnose your marketing operations and prioritize what to fix? What things are a waste of time? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]

{PODCAST} In-Ear Insights: Understanding Server-Side Tagging

Posted on May 25, 2022 by cspenn

In this week’s In-Ear Insights, Katie and Chris review the basics of what server-side tagging is, why it’s important, and how it works. Using Google Tag Manager’s server-side edition as the example, we look at why companies like Facebook are pushing it so much, and what benefits – and hurdles – server-side tagging presents. Tune […]

Activate Google Analytics 4 Now

Posted on April 4, 2022 by John Wall

All of us at Trust Insights (as well as our clients and the industry in general) have been talking about Universal Analytics (Google Analytics 3 , or GA3 for acronym fans) reaching its end of life in June 2023. There’s just one thing this week that I wanted to make abundantly clear. You might have […]

So What? Google Analytics 4 Migration

Posted on March 25, 2022 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we do a live migration of Marketing Over Coffee’s Universal Analytics account to Google Analytics 4, […]

What’s Going On With Google Analytics 4 And Universal Analytics?

Posted on March 17, 2022 by cspenn

Lots of folks have written in and messaged about Google’s announcement that they’re sunsetting Universal Analytics – also known as Google Analytics 3, the software that probably 90-95% of companies still use for their web analytics. What’s going on with Google Analytics? So, what exactly is going on? Here’s the skinny, from their announcement. On […]

{PODCAST} In-Ear Insights: Google Analytics Audit Case Study Review

Posted on December 15, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris review a Google Analytics Audit case study of a client who was missing attribution data on more than 75% of their website visitors. When your data is that dirty, making good, data-driven decisions is all but impossible. Watch or listen as they talk through what happened […]

{PODCAST} In-Ear Insights: YouTube Analytics for B2B Marketers

Posted on November 10, 2021 by cspenn

In this week’s In-Ear Insights, Katie and Chris answer a question from the MarketingProfs B2B Forum on how YouTube analytics data can be used for B2B marketing – and how YouTube itself fits into your B2B marketing strategy. Watch and listen for tips on how to do YouTube research to inform your YouTube strategy as […]

Category: analytics