analytics Archives - Page 6 of 13 - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Understanding Server-Side Tagging

Posted on May 25, 2022 by cspenn

In this week’s In-Ear Insights, Katie and Chris review the basics of what server-side tagging is, why it’s important, and how it works. Using Google Tag Manager’s server-side edition as the example, we look at why companies like Facebook are pushing it so much, and what benefits – and hurdles – server-side tagging presents. Tune […]

Activate Google Analytics 4 Now

Posted on April 4, 2022 by John Wall

All of us at Trust Insights (as well as our clients and the industry in general) have been talking about Universal Analytics (Google Analytics 3 , or GA3 for acronym fans) reaching its end of life in June 2023. There’s just one thing this week that I wanted to make abundantly clear. You might have […]

So What? Google Analytics 4 Migration

Posted on March 25, 2022 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we do a live migration of Marketing Over Coffee’s Universal Analytics account to Google Analytics 4, […]

What’s Going On With Google Analytics 4 And Universal Analytics?

Posted on March 17, 2022 by cspenn

Lots of folks have written in and messaged about Google’s announcement that they’re sunsetting Universal Analytics – also known as Google Analytics 3, the software that probably 90-95% of companies still use for their web analytics. What’s going on with Google Analytics? So, what exactly is going on? Here’s the skinny, from their announcement. On […]

{PODCAST} In-Ear Insights: Google Analytics Audit Case Study Review

Posted on December 15, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris review a Google Analytics Audit case study of a client who was missing attribution data on more than 75% of their website visitors. When your data is that dirty, making good, data-driven decisions is all but impossible. Watch or listen as they talk through what happened […]

{PODCAST} In-Ear Insights: YouTube Analytics for B2B Marketers

Posted on November 10, 2021 by cspenn

In this week’s In-Ear Insights, Katie and Chris answer a question from the MarketingProfs B2B Forum on how YouTube analytics data can be used for B2B marketing – and how YouTube itself fits into your B2B marketing strategy. Watch and listen for tips on how to do YouTube research to inform your YouTube strategy as […]

{PODCAST} In-Ear Insights: Dealing With Conflicting Results in Marketing Analytics

Posted on October 27, 2021 by cspenn

In this week’s In-Ear Insights, Katie and Chris answer a very popular question: what do you do when the numbers don’t add up and you have conflicting results? When your Facebook results conflict with the data in Google Analytics, when your CRM doesn’t match your marketing automation, when accounting asks you why your forecasts were […]

{PODCAST} In-Ear Insights: Asking for Numbers That Don’t Exist

Posted on July 21, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris tackle a listener question: what do you do when a key stakeholder asks for numbers that don’t exist? How do you come up with answers that satisfy the intent of the question, and how do you present to the stakeholder when something just isn’t possible? Tune […]

{PODCAST} In-Ear Insights: Google Analytics and Third Party Data

Posted on May 19, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn’t freaking out like Facebook was, and how Google can promise to intelligently append/fill in missing third party data where other adtech platforms cannot. Find out why you’ll be spending more money in Google Ads in the coming […]

Category: analytics