analytics Archives - Page 7 of 13 - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Dealing With Conflicting Results in Marketing Analytics

Posted on October 27, 2021 by cspenn

In this week’s In-Ear Insights, Katie and Chris answer a very popular question: what do you do when the numbers don’t add up and you have conflicting results? When your Facebook results conflict with the data in Google Analytics, when your CRM doesn’t match your marketing automation, when accounting asks you why your forecasts were […]

{PODCAST} In-Ear Insights: Asking for Numbers That Don’t Exist

Posted on July 21, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris tackle a listener question: what do you do when a key stakeholder asks for numbers that don’t exist? How do you come up with answers that satisfy the intent of the question, and how do you present to the stakeholder when something just isn’t possible? Tune […]

{PODCAST} In-Ear Insights: Google Analytics and Third Party Data

Posted on May 19, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn’t freaking out like Facebook was, and how Google can promise to intelligently append/fill in missing third party data where other adtech platforms cannot. Find out why you’ll be spending more money in Google Ads in the coming […]

{PODCAST} In-Ear Insights: Best Practices for A/B Testing for Marketers

Posted on April 7, 2021 by cspenn

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the similarities and differences between A/B testing and clinical trials. What aspects should marketers keep from the life or death world of healthcare, and what aspects don’t apply to the realm of marketing? Learn some best practices for A/B testing when […]

{PODCAST} In-Ear Insights: Content Formats and Reducing Friction

Posted on January 6, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to find out the results of a survey and how content strategy […]

{PODCAST} In-Ear Insights: Data-Driven Marketing Tactics

Posted on December 16, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris evaluate what marketing tactics are worth doing and not doing, based on data, experience, and company values. Learn how we decide what events to speak at, what podcasts to guest on, and more. You’ll see a practical use for attribution analysis when it comes to making very […]

{PODCAST} In-Ear Insights: Viewthrough Conversions and Attribution Analysis

Posted on December 2, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris talk about the devil that is viewthrough conversions. What are they? Why do advertising networks rely on them so heavily? Do they have a place in your marketing analytics? Learn why viewthrough conversions can be greatly misleading and what alternatives exist for robust, real measurement of […]

{PODCAST} In-Ear Insights: What to Do When Data Doesn’t Have Answers

Posted on November 25, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris tackle an unusual situation. What happens when data doesn’t have answers? What happens when data simply doesn’t provide any useful insights beyond confirmation of what you already knew? We review what your options are, and what might have gone wrong that led to the situation. If you’ve […]

{PODCAST} In-Ear Insights: Planning a Google Analytics 4 Migration

Posted on October 21, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss the newly-released Google Analytics 4. At a high level, what should marketers be thinking about? How soon should they migrate? Are some companies better suited for it than others? All these questions and more answered in this episode. [podcastsponsor] Watch the video here: Can’t see […]

Category: analytics