In this week’s In-Ear Insights, Katie and Chris tackle an unusual situation. What happens when data doesn’t have answers? What happens when data simply doesn’t provide any useful insights beyond confirmation of what you already knew? We review what your options are, and what might have gone wrong that led to the situation. If you’ve […]
Read More… from {PODCAST} In-Ear Insights: What to Do When Data Doesn’t Have Answers
Instagram TV is now over two years old and no longer the newborn in the Instagram media family, having been displaced by Reels. That said, a lot has changed in the past year; IGTV is fully integrated into the Instagram core application, and substantial amounts of video content exist for the platform. The question marketers […]
Read More… from Instagram TV: The Latest Research into 2020 IGTV Stats
In this episode of In-Ear Insights, Katie and Chris discuss the newly-released Google Analytics 4. At a high level, what should marketers be thinking about? How soon should they migrate? Are some companies better suited for it than others? All these questions and more answered in this episode. [podcastsponsor] Watch the video here: Can’t see […]
Read More… from {PODCAST} In-Ear Insights: Planning a Google Analytics 4 Migration
In the weeks and months to come, expect significant challenges to business, B2B and B2C. Companies with a solid business analytics strategy and great data sources will have a significant advantage over companies without these assets. How can business analytics help? What do you, a marketer and business analyst, need to know? To answer this […]
Read More… from Business Analytics 101: How To Monitor Business Trends
In this episode of In-Ear Insights, Katie and Chris ask and answer the question, “What is the value of analytics?” For many marketers, analytics is seen as a cost center and an administrative burden. What will it take for it to be seen as a benefit, as something we want to do instead of a […]
Read More… from {PODCAST} In-Ear Insights: The Value of Analytics
Last year, we examined the wonder that is pumpkin spice, to learn what foods contained actual pumpkin spices. It’s been a year since then; what’s changed, if anything? Market Interest First, before we dig in, let’s look at pumpkin spice itself. The topic of pumpkin spice (or more accurately, pumpkin pie spice), is a perennial […]
In this week’s In-Ear Insights, Katie and Chris discuss what to do with an analytics or data science project goes off the rails. How soon should you call a marketing analytics project a failure? What do you do once it’s clear a data research project isn’t going to meet its goals or produce anything useful? […]
Read More… from {PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects
In this week’s In-Ear Insights, Katie and Chris discuss unnecessary reporting. Why does this happen? What can we do to streamline our reporting processes and make sure we’re focused on the most valuable reporting and analytics first? Listen to this episode to learn about change management, KPI identification, and reporting as a security blanket. [podcastsponsor] […]
Read More… from {PODCAST} In-Ear Insights: Eliminating Unnecessary Reporting
In this week’s In-Ear Insights, Katie and Chris discuss companies and individuals stuck in reporting nightmares. Why do we keep behaving like reporting vending machines, cranking out report after report, instead of focusing on building reporting systems that let our stakeholders get what they want, when they want it? Why are marketers resistant to automation, […]
Read More… from {PODCAST} In-Ear Insights: Freeing Yourself From Reporting Nightmares
In this episode of In-Ear Insights, take the audio version of Trust Insights Competitive Social Media Analytics class, taught by Christopher Penn. Want to watch the full version? Click here to access it. [podcastsponsor] Watch the video here: Listen to the audio here: Download the MP3 audio here. Need help with your company’s data and […]
Read More… from {PODCAST} In-Ear Insights: Competitive Social Media Analytics
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