analytics Archives - Page 9 of 13 - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Early Warning Systems for Marketing Analytics

Posted on April 8, 2020 by cspenn

In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss early warning systems. When looking at your analytics, what metrics constitute leading, realtime, or lagging indicators, and how should you think about using them to determine when trouble is brewing? Learn about what exponential math is, how it factors into trend detection, […]

{PODCAST} In-Ear Insights: Data Analytics Requirements Gathering

Posted on February 12, 2020 by cspenn

In this week’s episode, Katie and Chris discuss data analytics requirements gathering. When you’re setting out on any kind of marketing analytics project, how do you go about determining what data you’ll need? This process is called requirements gathering, and it’s not as simple as it sounds. Listen in for tips on how to go […]

When Vital Marketing Analytics Data Goes Missing

Posted on January 31, 2020 by cspenn

What happens when a vital data point, a vital data source, goes missing? In the world of marketing analytics, this isn’t uncommon, but the consequences can be dire. Why Marketing Analytics Data Goes Missing Marketing analytics data tends to go missing for one of two major reasons. The first reason is instrument failure: a tracking […]

{PODCAST} In-Ear Insights: Marketing Analytics Skills and Techniques

Posted on January 22, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris discuss marketing analytics skills and techniques. Why don’t more people use their data? Why are analytics and data science skills so siloed and so under-utilized in organizations? From examples using Chinese food menus and restaurants to dealing with confused C-Suite people, you’ll learn how to start breaking […]

{PODCAST} In-Ear Insights: Data Analytics, Business Analytics, and Marketing Analytics

Posted on January 15, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris discuss the differences between data analytics, business analytics, and marketing analytics. What do all these terms mean? What’s the difference? How do you know when you’re doing one versus another? They also tackle differences in job descriptions and titles as ways of thinking about the various forms […]

{PODCAST} In-Ear Insights: Reporting and Dashboarding Basics

Posted on January 8, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss the basics of reporting and dashboarding best practices. What should a good report or dashboard look like? What does a dashboard report have in common with the cockpit of an Airbus A321? Listen in and get some tips to bring to your next reporting meeting. […]

12 Days of Data, Day 3: Instagram Brand Engagement Statistics for Unpaid Content

Posted on December 11, 2019 by cspenn

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. Instagram […]

{PODCAST} In-Ear Insights: Building Better Analytics Dashboards at #MPB2B

Posted on October 30, 2019 by cspenn

In this week’s In-Ear Insights, we present the full session audio from our talk at the MarketingProfs B2B Forum 2019 on how to build better analytics dashboards and reports with data storytelling and analytics frameworks. Listen in for key principles, and if you’d like to get the slides and video from this talk, they’re available […]

Category: analytics