So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about generative AI and how to use it in your […]
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris answer the key question: What are AI agents? They discuss the surprising flaw in agentic AI that everyone is overlooking. You’ll unravel the mystery of what truly defines an AI agent and how it differs from simple automation. You’ll learn why blindly […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to deconstruct generative AI use cases to better utilize […]
Read More… from So What? How to Deconstruct Generative AI Use Cases
INBOX INSIGHTS: Finding AI Wins, AI Use Case Formats (2025-02-19) :: View in browser 
Take our new course, Mastering Prompt Engineering for Marketers! Finding Your First AI Win Last week, a member of our community shared something that hit home: “My CMO is pushing us to implement AI, but with our workload and deadlines, […]
Read More… from INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss deconstructing generative AI use cases. You will learn how to cut through the hype and understand how to truly use AI to solve real problems. You’ll discover a practical framework to break down complex AI initiatives into manageable steps. This episode […]
Read More… from In-Ear Insights: Deconstructing Generative AI Use Cases
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how reasoning models, a new type of AI, can revolutionize your scenario planning. You’ll discover how these advanced AI models can help you anticipate unforeseen challenges and opportunities for your business. Learn to move beyond reactive panic planning and create robust […]
Read More… from In-Ear Insights: Generative AI Reasoning Models For Scenario Planning
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI strategy and how to stay sane amidst the whirlwind of constant AI advancements. You’ll discover practical strategies to navigate the overwhelming influx of new AI models and technologies. You’ll learn how to prioritize your business needs and focus your AI […]
Read More… from In-Ear Insights: AI Strategy for How To Keep up With AI Technology Changes
INBOX INSIGHTS: Considerations for Local AI, Data Analysis with AI (2025-01-15) :: View in browser Download Letters From The Corner Office, the annual book by Katie Robbert! No forms to fill out, no info to give. Four Considerations for Local AI Models I’ve been thinking a lot about the future of AI implementation in […]
Read More… from INBOX INSIGHTS, January 15, 2025: Considerations for Local AI, Data Analysis with AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss analyzing data with generative AI. You’ll discover how to leverage AI to understand your marketing data better. You’ll learn powerful techniques to identify trends and patterns in your data, even if you’re not a data scientist. You’ll learn to use the […]
Read More… from In-Ear Insights: Analyzing Data with Generative AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss local AI, and open AI, and its implications for your business. You’ll discover how to protect your sensitive data by keeping it within your own systems. You’ll learn to reduce costs associated with large-scale AI tasks. You’ll find sustainable practices that […]
Read More… from In-Ear Insights: What is Local AI / Open Model AI?
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