In-Ear Insights: The Generative AI Sophomore Slump, Part 1

In-Ear Insights: The Generative AI Sophomore Slump, Part 1

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the generative AI sophomore slump. You will discover why so many businesses are stuck at the same level of AI adoption they were two years ago. You will learn how anchoring to initial perceptions and a lack of awareness about current […]

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dark data

Using AI on Your Dark Data

This data was originally featured in the May 28th, 2025 newsletter found here: INBOX INSIGHTS, May 28, 2025: When AI-First Goes Wrong, Using AI on Your Dark Data In this week’s Data Diaries, let’s discuss some of the dark data you have laying around. Somewhere on your computer or your server is a folder that’s […]

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So What The generative AI transmedia framework

So What? The generative AI transmedia framework

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn to master the generative AI transmedia framework for smarter content creation. See […]

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In-Ear Insights: How Generative AI Reasoning Models Work

In-Ear Insights: How Generative AI Reasoning Models Work

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the Apple AI paper and critical lessons for effective prompting, plus a deep dive into reasoning models. You’ll learn what reasoning models are and why they sometimes struggle with complex tasks, especially when dealing with contradictory information. You’ll discover crucial insights […]

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Strengthening Your Foundation

Strengthening Your Foundation

This post was originally featured in the May 14th, 2025 newsletter found here: INBOX INSIGHTS, May 14, 2025: Strengthening Your Foundation, Ethics in AI Strengthening Your Foundation I was taking a strength class over the weekend where the instructor kept emphasizing one key point: your foundation is always supporting you. For example, even when you […]

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In-Ear Insights: The AI-Ready Marketing Strategy Kit

In-Ear Insights: The AI-Ready Marketing Strategy Kit

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their new AI-Ready Marketing Strategy Kit. You’ll understand how to assess your organization’s preparedness for artificial intelligence. You’ll learn to measure the return on your AI initiatives, uncovering both efficiency and growth opportunities. You’ll gain clarity on improving data quality and […]

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INBOX INSIGHTS, June 4, 2025: When AI-First Goes Wrong Part 2, Changing Data Languages

INBOX INSIGHTS: When AI-First Goes Wrong Part 2, Changing Data Languages (2025-06-04) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 When AI-First Goes Spectacularly Wrong – Part 2 If you missed Part 1 on Duolingo’s communication disaster, you can […]

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In-Ear Insights Should You Hire an AI Expert

In-Ear Insights: Should You Hire An AI Expert?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical considerations when deciding whether to hire an external AI expert or develop internal AI capabilities. You’ll learn why it is essential to first define your organization’s specific AI needs and goals before seeking any AI expertise. You’ll discover the […]

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So What How To Get Started With Generative AI Lead Scoring

So What? How To Get Started With Generative AI Lead Scoring

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about generative AI lead scoring and how to get started. […]

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In-Ear Insights: No Code AI Solutions Doesn't Mean No Work

In-Ear Insights: No Code AI Solutions Doesn’t Mean No Work

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial difference between ‘no code AI solutions’ and ‘no work’ when using AI tools. You’ll grasp why seeking easy no-code solutions often leads to mediocre AI outcomes. You’ll learn the vital role critical thinking plays in getting powerful results from […]

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