five failure points of a measurement strategy 4

What do CEOs need to do about employee concerns about generative AI?

This content was originally featured in the September 13, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-13-2023-ceos-and-generative-ai-2023-holiday-retail-season-planning/. What do CEOs need to do about employee concerns about generative AI? You’ve ready plenty of articles about what C-Suite needs to know. and you’ve heard the concerns from employees about generative AI. But have the two conversations converged? CEOs, and […]

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In-Ear Insights MarketingProfs B2B Forum 2023 Takeaways

In-Ear Insights: MarketingProfs B2B Forum 2023 Takeaways

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss key takeaways from the recent MarketingProfs B2B Forum conference. We cover topics like AI, digital marketing tactics, and generative content. Katie shares insights on non-AI focused sessions and the importance of remembering that technology is just a tool. Chris discusses legal […]

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In-Ear Insights Generative AI and Governance Strategies for Leaders

In-Ear Insights: Generative AI Governance Strategies for Leaders

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI governance and adoption in business and how leaders can put effective guardrails in place through understanding employee needs and setting clear expectations. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio […]

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The Role of AI in Marketing A Conversation with Katie Robert 18

AI is a culture shift

This content was originally featured in the August 23, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/08/inbox-insights-august-23-2023-ai-culture-shift-non-language-data-and-ai/. Are you tired of hearing about AI? Unfortunately, it’s not going anywhere. If anything, it’s going to become so mainstream you won’t even notice it anymore. Until you do. Until your leadership decided that your company is going to be “AI […]

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In-Ear Insights Generative AI and the Future of work

In-Ear Insights: Generative AI and the Future of Work

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the impact of generative AI on businesses, especially hourly businesses like agencies. They explore the problems with time tracking and utilization rates, and how it breeds inefficiency. Katie shares her experience being forced to innovate on command. Chris talks about the […]

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The Role of AI in Marketing A Conversation with Katie Robert 19

Auditing Marketing Tactics

This content was originally featured in the August 9, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/08/inbox-insights-august-9-2023-auditing-marketing-tactics-generative-ai-for-data/. Are your marketing tactics out of date? Trying to keep up with all the changes in technology is daunting, am I right? I know that at least some of you feel this way right now because we’ve talked. You’ve shared your […]

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INBOX INSIGHTS, September 13, 2023: CEOs and Generative AI, 2023 Holiday Retail Season Planning

INBOX INSIGHTS: CEOs and Generative AI, 2023 Holiday Retail Season Planning (9/13):: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! What Do CEOs Need to Do About Generative AI Employee Concerns? You’ve read plenty of articles about what C-Suite needs […]

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In-Ear Insights Who Owns Your Data

In-Ear Insights: Who Owns Your Data?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the important issue of who owns your data. They talk about why companies need to be aware of who has access to their data, especially when using tools like Google Analytics or generative AI models. Katie and Chris explain how you […]

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The Role of AI in Marketing A Conversation with Katie Robert 16

AI-driven versus Artisanal

This content was originally featured in the newsletter found here: https://www.trustinsights.ai/blog/2023/08/inbox-insights-artisanal-vs-ai-chatgpt-and-job-losses-8-2/. 30% of jobs, 80% of jobs, 100% of jobs. AI will take all the jobs. These are the headlines we read every single day. Worry about AI. Your job is not safe. “As person skilled at AI is more productive than a person who […]

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INBOX INSIGHTS, September 6, 2023: When ChatGPT Goes Sideways, Content Curation Systems

INBOX INSIGHTS: When ChatGPT Goes Sideways, Content Curation Systems (9/6):: View in browser 👉 Get our new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 👉 Watch the newest version of our keynote talk, the Marketing Singularity, recorded live at MAICON 2023! September 2023 One Click Poll Please click/tap on […]

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