I am not a technical person. Strike that. I am a technical person in the sense that I understand it. I am not a technical person in the sense that I do it. Until now. As we’re thinking about the future of Trust Insights, we know that we need to continue to make artificial intelligence […]
Category: artificial intelligence
{PODCAST} In-Ear Insights: Do I Need To Be an SEO Expert in 2023?
In this episode, Katie and Chris discuss the evolution of SEO and where it’s going, where AI and machine learning fit in, and what trends to be aware of as you create content and optimize it for search in 2023. Tune in to learn more! [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]
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AI and Copyright Law: How Copyright Applies to AI-Generated Content
In this fireside chat with attorney Ruth Carter, we dig into how copyright law applies to content created by artificial intelligence. Who owns these fabulous works of art generated by systems and models like OpenAI’s DALL-E or Stability.ai’s Stable Diffusion? What about blog content created by tools like GoCharlie or Copy.ai? Watch the interview on […]
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Why should marketers be using artificial intelligence
There are a lot of strong opinions about why should marketers be using artificial intelligence. There are also a lot of opinions about why they shouldn’t. Let’s start at the top with some general definitions and go from there. What is artificial intelligence? Artificial intelligence is a field of computer science that deals with […]
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INBOX INSIGHTS September 21, 2022: AI for Content Creation, Social Media Engagement
INBOX INSIGHTS: AI for Content Creation, Social Media Engagement (9/21) :: View in browser Download Members Only, our new free study on private social media communities » Using AI for Content Creation I am not a technical person. Strike that. I am a technical person in the sense that I understand it. I am not […]
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How to know if AI will take your job
This is a common question with a variety of answers. To help simplify, I’ve created a 2×2 matrix to categorize the work that you do so you. This way you can better determine if you should worry about what AI can do. Tada! The Trust Insights “Will AI take my job?” matrix! Ok, the name […]
{PODCAST} In-Ear Insights: The Power and Danger of Recommendation Engines
In this week’s episode, Katie and Chris discuss recommendation engines. These seemingly straightforward pieces of technology control enormous aspects of our daily lives, from what we buy to what news we’re exposed to. How should your marketing strategy incorporate recommendation engines, and how do you know when recommendation engines are at work? Tune in to […]
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{PODCAST} In-Ear Insights: Artificial Intelligence and Corporate Culture
In this week’s In-Ear Insights, Katie and Chris discuss how artificial intelligence impacts corporate culture and vice versa. Learn about the two different types of organizations, use cases for AI in corporate management, and the hidden danger of AI and institutional knowledge in your corporation. [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]
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So What? Will AI take my job?
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we break down the tasks in different digital marketing jobs. We walk through the tasks that […]
{PODCAST} In-Ear Insights: Will AI Wipe Out Data Science Jobs?
In this week’s In-Ear Insights, Katie and Chris discuss whether AI and machine learning will imperil the career of the data scientist. What is data science, and how much of it can be automated and handled by machines? Tune in to find out. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube […]
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