In this week’s In-Ear Insights, Katie and Chris talk through how to improve your prompt engineering for large language models like ChatGPT, GPT-4, and other services through the use of the software development lifecycle. Learn how to apply the SDLC to your individual work with AI tools, and why it’s so important. [podcastsponsor] Watch the […]
INBOX INSIGHTS: Starting Over, ChatGPT Apps (3/8) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! March 2023 One Click Poll Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so please do take it each month! How likely are you […]
Read More… from INBOX INSIGHTS, March 8, 2023: Starting Over, ChatGPT Apps
In this week’s In-Ear Insights, Katie and Chris discuss how to set up a testing plan for measuring ChatGPT and whether it is working for you or not. From time savings to risk mitigation, think about the different ways large language models could be improving your business, then develop a measurement plan to see if […]
Read More… from In-Ear Insights: Measuring ChatGPT Performance
In this week’s In-Ear Insights, Katie and Chris tackle a common challenge in organizations wanting to adapt a data-driven marketing methodology: stakeholders who don’t make data-driven decisions. Learn why this is the case and what you can do to help transition those stakeholders to more of a data-driven point of view. [podcastsponsor] Watch the video […]
Read More… from In-Ear Insights: Obstacles to Becoming Data-Driven
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on prompt engineering. We walk through what is prompt engineering for generative AI, why prompts […]
In this week’s In-Ear Insights, Katie and Chris look back at the year that was. We looked at the impact of Twitter’s change in leadership and Google’s announcement that Universal Analytics is being discontinued. We also discussed the rise and fall of NFTs, Bitcoin and Web 3.0 technologies. We discussed the need to find a […]
Read More… from {PODCAST} In-Ear Insights: 2022 Year In Review
I am not a technical person. Strike that. I am a technical person in the sense that I understand it. I am not a technical person in the sense that I do it. Until now. As we’re thinking about the future of Trust Insights, we know that we need to continue to make artificial intelligence […]
In this episode, Katie and Chris discuss the evolution of SEO and where it’s going, where AI and machine learning fit in, and what trends to be aware of as you create content and optimize it for search in 2023. Tune in to learn more! [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]
Read More… from {PODCAST} In-Ear Insights: Do I Need To Be an SEO Expert in 2023?
In this fireside chat with attorney Ruth Carter, we dig into how copyright law applies to content created by artificial intelligence. Who owns these fabulous works of art generated by systems and models like OpenAI’s DALL-E or Stability.ai’s Stable Diffusion? What about blog content created by tools like GoCharlie or Copy.ai? Watch the interview on […]
Read More… from AI and Copyright Law: How Copyright Applies to AI-Generated Content
There are a lot of strong opinions about why should marketers be using artificial intelligence. There are also a lot of opinions about why they shouldn’t. Let’s start at the top with some general definitions and go from there. Â What is artificial intelligence? Artificial intelligence is a field of computer science that deals with […]
Read More… from Why should marketers be using artificial intelligence
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