This post originally appeared on the Marketing AI Institute blog and was republished with permission from the author. As we talk with marketers about how artificial intelligence will transform the industry, a lot of them want to know if AI will automate their job or make them obsolete. The answer is complicated, as we’ve […]
This post originally appeared on the Marketing Artificial Intelligence Institute blog and was republished with permission. You can read the original here: https://www.marketingaiinstitute.com/blog/what-happens-to-marketing-when-ai-can-write-like-humans The simplest way to understand artificial intelligence is to think about it as a set of technologies and algorithms that are designed to make machines smart, to give them human-like capabilities […]
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This post originally appeared on the Marketing Artificial Intelligence Institute blog and was republished with permission. You can read the original here: https://www.marketingaiinstitute.com/blog/do-i-need-ai-the-question-every-marketer-should-be-asking Do you need AI? Given all the hype, and forecasts of trillions of dollars in annual impact, whether you need AI in your marketing is a logical question to ask. But, […]
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In this episode, Katie and Chris discuss the different levels of complexity when it comes to AI and machine learning in marketing. What’s the difference between AI and data science, and when should you focus on one or the other? What cautionary tales should marketers understand before positioning a product as powered by AI? Do […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on what Natural Language Processing is, why you should care, and how to use […]
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In this week’s In-Ear Insights, Katie and Chris talk about AI applications and distractions. How important is it that you know the technology? What level of depth is necessary for marketers to make marketing technology work for them? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube […]
Read More… from {PODCAST} In-Ear Insights: AI Applications and Distractions in Marketing
In this week’s In-Ear Insights, Katie and Chris talk about the newest advances in natural language generation and walk through an example of what’s available now for creating content with the assistance of AI. Watch the demonstration, listen to the implications for marketers, and start formulating your AI-based content marketing strategy. Tune in to find […]
In this episode of In-Ear Insights, Katie and Chris dig into the announcements around Google’s newly announced AI model for advanced search, Google MUM, or the multitask unified model. Learn what Google MUM is, why it should matter to content producers, and how to think about adapting your content strategy to deal with what could […]
Read More… from {PODCAST} In-Ear Insights: Google MUM, SEO, and Content Strategy
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Application Migration and Modernization with IBM WebSphere Hybrid Edition via @IBMTraining We are pleased to […]
Read More… from Marketing Analytics, Data Science and Leadership – May 17, 2021 Week In Review
In this episode of In-Ear Insights, Katie and Chris tackled the thorny ethics of what you put in your AI models, based on leaked memos from Tiktok allegedly discriminating against protected classes. How do we know when an AI model is behaving badly by accident and by design? What are the steps we should take […]
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