So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we break down the tasks in different digital marketing jobs. We walk through the tasks that […]
In this week’s In-Ear Insights, Katie and Chris discuss whether AI and machine learning will imperil the career of the data scientist. What is data science, and how much of it can be automated and handled by machines? Tune in to find out. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube […]
Read More… from {PODCAST} In-Ear Insights: Will AI Wipe Out Data Science Jobs?
This post originally appeared on the Marketing AI Institute blog and was republished with permission from the author. As we talk with marketers about how artificial intelligence will transform the industry, a lot of them want to know if AI will automate their job or make them obsolete. The answer is complicated, as we’ve […]
This post originally appeared on the Marketing Artificial Intelligence Institute blog and was republished with permission. You can read the original here: https://www.marketingaiinstitute.com/blog/what-happens-to-marketing-when-ai-can-write-like-humans The simplest way to understand artificial intelligence is to think about it as a set of technologies and algorithms that are designed to make machines smart, to give them human-like capabilities […]
Read More… from What Happens to Marketing When AI Can Write Like Humans?
This post originally appeared on the Marketing Artificial Intelligence Institute blog and was republished with permission. You can read the original here: https://www.marketingaiinstitute.com/blog/do-i-need-ai-the-question-every-marketer-should-be-asking Do you need AI? Given all the hype, and forecasts of trillions of dollars in annual impact, whether you need AI in your marketing is a logical question to ask. But, […]
Read More… from Do I Need AI? The Question Every Marketer Should Be Asking.
In this episode, Katie and Chris discuss the different levels of complexity when it comes to AI and machine learning in marketing. What’s the difference between AI and data science, and when should you focus on one or the other? What cautionary tales should marketers understand before positioning a product as powered by AI? Do […]
Read More… from {PODCAST} In-Ear Insights: Simple and Complex AI in Marketing
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on what Natural Language Processing is, why you should care, and how to use […]
Read More… from So What? Introduction to Natural Language Processing
In this week’s In-Ear Insights, Katie and Chris talk about AI applications and distractions. How important is it that you know the technology? What level of depth is necessary for marketers to make marketing technology work for them? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube […]
Read More… from {PODCAST} In-Ear Insights: AI Applications and Distractions in Marketing
In this week’s In-Ear Insights, Katie and Chris talk about the newest advances in natural language generation and walk through an example of what’s available now for creating content with the assistance of AI. Watch the demonstration, listen to the implications for marketers, and start formulating your AI-based content marketing strategy. Tune in to find […]
In this episode of In-Ear Insights, Katie and Chris dig into the announcements around Google’s newly announced AI model for advanced search, Google MUM, or the multitask unified model. Learn what Google MUM is, why it should matter to content producers, and how to think about adapting your content strategy to deal with what could […]
Read More… from {PODCAST} In-Ear Insights: Google MUM, SEO, and Content Strategy
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