The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]
Read More… from Powering Customer Experience with Predictive Analytics – Evangelism
The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]
Read More… from Powering Customer Experience with Predictive Analytics – Loyalty
Artificial intelligence is a powerful tool, but until recently, has required substantial technical expertise even for a proof of concept. Drone technology has equally been either cheap but unreliable or very expensive and required significant training. In this video, watch as cofounder Christopher Penn shows the integration of a DJI Tello drone, Google Photos, and […]
Read More… from Winning with AI: Drones and IBM Watson Visual Recognition
In this episode, listen to co-founder Christopher Penn’s keynote address to the FUSE Digital Marketing Summit, an elite, invitation-only event for CMOs and top marketing leaders. Hear what leaders heard about adapting their organizations for AI, learning what’s coming, and what to do to prepare their companies. If you’d like to watch the video instead […]
Read More… from {PODCAST} In-Ear Insights: AI for Digital Marketing Leaders
In this week’s episode of In-Ear Insights, we eavesdrop on our MarketingProfs B2B Forum session talk about AI and analytics. When only 30% of CMOs use the analytics their organizations generate, and 70% of companies ignore their data, we know there’s plenty of room for improvement. Tune in as we explore AI and how it’s […]
The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]
Read More… from Powering Customer Experience with Predictive Analytics – Purchase
The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]
Read More… from Powering Customer Experience with Predictive Analytics – Evaluation
It’s the start of National Novel Writing Month, or NaNoWriMo. One of the challenges of writing at scale is ensuring that your individual chapters and the work overall fit the emotional arc needed to hook a reader and keep them reading, especially if you publish a serial story. To help, Trust Insights has made an […]
Read More… from Free NaNoWriMo Emotion Arc Analyzer for Authors and Proofreaders
In this week’s episode of In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they tackle the basics of machine learning and artificial intelligence. What is machine learning? How is it different from artificial intelligence? What are good and bad use cases of machine learning? Listen in as they tackle these questions and many […]
Read More… from {PODCAST} In-Ear Insights: What Is Machine Learning?
A question I’m asked almost daily now is, “what are the best resources for getting started with data science, machine learning, and AI, especially for marketers?” This list will be updated from time to time as new resources become available, but the basics should remain relatively stable. What Order to Learn In We recommend the […]
Read More… from Top Resources for AI, Data Science, and Machine Learning for Marketers
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