As a marketer, your sole focus should be how to reach your audience. In the digital space, the way that you can reach people is constantly evolving. Your marketing plans involve methods to engage with people on different platforms, build brand awareness, and understand behaviors that lead to purchases. Depending on your products and services, […]
In this episode of In-Ear Insights, listen as Katie and Chris discuss chatbots in marketing. What are chatbots good at? What are they bad at? Will chatbots take your job? How do you build the training library of questions a chatbot should answer? Katie and Chris also reference some of the common platforms like SnapEngage, […]
Read More… from {PODCAST} In-Ear Insights: How To Plan for Chatbots
In this episode of In-Ear Insights, we’re featuring some interviews that Trust Insights team members have done recently on podcasts, live video, and broadcasts. Today’s show features a half hour conversation with Christopher Penn and the B Squared Media team about the jobs AI will and won’t take, as part of the run up to […]
Read More… from {PODCAST} In-Ear Insights: What Jobs Will AI Take?
In this week’s In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they discuss the release of Chris’ latest book, AI for Marketers (Second Edition). Learn what’s in the book, which jobs will be taken by robots, and how to set up your career for success. Also learn why social media is in mortal […]
IBM THINK is the premier gathering of technologists, marketers, and subject matter experts for all things IT, security, compliance, and AI/machine learning. I’m honored to be speaking again at THINK, this year in San Francisco, February 11-15. What will I be presenting? I’ll be showing some brand new applications of machine learning for marketing, five […]
In this audio recording from the MinneAnalytics MinneFRAMA finance conference, listen as Trust Insights co-founder delivers a technical talk on the applications of AI for marketing. Watch the talk here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is […]
Read More… from {PODCAST} In-Ear Insights: How AI Will Change Marketing, from MinneFRAMA 2018
The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]
Read More… from Powering Customer Experience with Predictive Analytics – Evangelism
The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]
Read More… from Powering Customer Experience with Predictive Analytics – Loyalty
Artificial intelligence is a powerful tool, but until recently, has required substantial technical expertise even for a proof of concept. Drone technology has equally been either cheap but unreliable or very expensive and required significant training. In this video, watch as cofounder Christopher Penn shows the integration of a DJI Tello drone, Google Photos, and […]
Read More… from Winning with AI: Drones and IBM Watson Visual Recognition
In this episode, listen to co-founder Christopher Penn’s keynote address to the FUSE Digital Marketing Summit, an elite, invitation-only event for CMOs and top marketing leaders. Hear what leaders heard about adapting their organizations for AI, learning what’s coming, and what to do to prepare their companies. If you’d like to watch the video instead […]
Read More… from {PODCAST} In-Ear Insights: AI for Digital Marketing Leaders
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