This data was originally featured in the July 3rd, 2024 newsletter found here: INBOX INSIGHTS, JULY 3, 2024: QUICK TIPS FOR AGILE MARKETING, RESCUING BURGERS WITH AI In this week’s Data Diaries, let’s keep the theme of using generative AI for non-work purposes going, especially in light of the July 4th holiday in the USA. […]
This data was originally featured in the June 26th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 26, 2024: KEEPING PROJECTS ON THE RAILS, GOLD STANDARD OF ATTRIBUTION In this week’s Data Diaries, let’s talk attribution. Wil Reynolds of Seer Interactive posted a really interesting, thoughtful article about measuring SEO and search in the age of AI, pointing […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how AI podcasting will change the way you think about […]
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This data was originally featured in the April 24th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 24, 2024: DOWNSIDE OF SHORTCUTS, AI USE CASE IDENTIFICATION In this week’s Data Diaries, let’s talk about identifying AI use cases. In case you missed it, yesterday’s Generative AI for Agencies recapped the major use cases of generative AI […]
This content was originally featured in the January 17th, 2024 newsletter found here:INBOX INSIGHTS, JANUARY 17, 2024: AI TASK FORCE, RED TEAMING CUSTOM GPTS, PART 2 CREATING AN AI TASK FORCE IN YOUR BUSINESS You don’t need another meeting, another committee, and another task force. 99% of the time, committees get in the way of […]
This data was originally featured in the January 10th, 2024 newsletter found here:INBOX INSIGHTS: PROFESSIONAL COMMUNITIES, RED TEAMING CUSTOM GPTS RED TEAMING CUSTOM GPTS, PART 1 OF 3 In this week’s podcast, Katie and I talked about red teaming an LLM, which is a QA testing method to see if you can coerce a language […]
This data was originally featured in the September 14th, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/09/inbox-insights-process-isnt-the-enemy-google-helpful-content-update/ In this week’s Data Diaries, let’s talk about Google’s Helpful Content Update. According to Google, the update completed its rollout on September 9, after a multi-week process that began August 25. The question is, is anyone seeing impact from it? We […]
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This data was originally featured in the March 8, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-8-2023-starting-over-chatgpt-apps/ In this week’s Data Diaries, let’s talk about ChatGPT’s new API. Announced last week, the API allows technically-sophisticated marketers and companies to perform the same tasks we’ve all had fun experimenting with using the web interface, but at a much greater […]
In this week’s In-Ear Insights, Katie and Chris discuss companies and individuals stuck in reporting nightmares. Why do we keep behaving like reporting vending machines, cranking out report after report, instead of focusing on building reporting systems that let our stakeholders get what they want, when they want it? Why are marketers resistant to automation, […]
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When working with our customers at Trust Insights we all get very excited about things like driver analysis (figuring out exactly what’s working and what to do more of) and predictive analytics (beating out your competitors by having a better view of what’s coming in the future). For better or worse, the prerequisite for doing […]
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