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When (and how) to use automation in your marketing via MarketingProfs

Posted on May 31, 2019 by Katie Robbert

Katie Robbert had a chance to sit down with Marketing Smarts podcast host Kerry O’Shea Gorgone to talk about when automation in your marketing is a good idea, data hygiene, and predictive analytics. Listen to the full podcast episode here: https://www.marketingprofs.com/podcasts/2019/41117/when-and-how-to-use-marketing-automation-katie-robbert-on-marketing-smarts-podcast From the podcast: You don’t have to learn code to use automation, but you […]

Using what you know to manage the machines – part 2

Posted on May 10, 2019 by Katie Robbert

Machines are not taking your job, today anyway. Machines can replicate repeatable tasks and with enough data, make decisions. You will either manage the machines or be managed by the machines. In the first post, we talked about the skills you already have that can translate to managing a machine led process, or the machines […]

Planning for Robotic Process Automation

Posted on August 31, 2018 by Katie Robbert

You’ve heard the term Robotic Process Automation and you’re probably thinking, “That doesn’t apply to me. That’s a sophisticated technology that’s years away from being relevant.” Well, that’s where you’d be wrong. What is Robotic Process Automation? Robotic process automation (RPA) is the application of technology that allows employees in a company to configure computer […]

Category: automation

When (and how) to use automation in your marketing via MarketingProfs

Using what you know to manage the machines – part 2

Planning for Robotic Process Automation

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