This data was originally featured in the May 29th, 2024 newsletter found here: INBOX INSIGHTS, MAY 29, 2024: DO CUSTOMERS WANT AI, DATA IS EVERYWHERE You’ve probably heard people say, “AI will do this, those skills are going to be irrelevant.” Last weekend, I had a conversation with a good friend, and she was telling […]
This data was originally featured in the May 29th, 2024 newsletter found here: INBOX INSIGHTS, MAY 29, 2024: DO CUSTOMERS WANT AI, DATA IS EVERYWHERE In this week’s Data Diaries, let’s revisit an important reminder that resurfaced during my travels this month. What is data? The Oxford English Dictionary defines it as “facts and statistics […]
This content was originally featured in the May 22nd, 2024 newsletter found here: INBOX INSIGHTS, MAY 22, 2024: MEASURING ROI IN 2024, INSTAGRAM BRAND PERFORMANCE I thought I’d try an experiment this week. We’ve spent time internally building custom models for various purposes. I was curious how close to a polished post I could get […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we go through analytics for sales. From the ideal customer profile and how to build it, […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss the strategies for sponsorship, marketing, and how to sell sponsorships without making the typical mistakes. If […]
This data was originally featured in the May 8th, 2024 newsletter found here: INBOX INSIGHTS, MAY 8, 2024: BEING DATA-DRIVEN, AI HALLUCINATIONS DO I STILL NEED TO BE DATA-DRIVEN? Why are we obsessed with being data-driven? Does it matter? Does it actually give us a competitive advantage? Where does AI fit in? Being “data-driven” is […]
This data was originally featured in the May 8th, 2024 newsletter found here: INBOX INSIGHTS, MAY 8, 2024: BEING DATA-DRIVEN, AI HALLUCINATIONS In this week’s Data Diaries, let’s discuss generative AI hallucination, especially in the context of large language models. What is it? Why do tools like ChatGPT hallucinate? To answer this question, we need […]
This data was originally featured in the May 1st, 2024 newsletter found here: INBOX INSIGHTS, MAY 1, 2024: AI ETHICS, MODEL TUNING In this week’s Data Diaries, let’s discuss model tuning. Many AI services from big tech companies like Google’s AI Studio, OpenAI’s Platform, Anthropic’s Console, IBM WatsonX Studio, etc. all offer the ability to […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? the team discusses the best way to use AI for your SEO tactics, as well as […]
This data was originally featured in the April 17th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 17, 2024: THE PROMPT ENGINEERING LIFE CYCLE, USING ANALYTICS WITH AI This week, Chris asked if I could speak about how prompt engineering fits into the software development life cycle (SDLC). It’s an interesting question to tackle. This either […]
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