This data was originally featured in the January 3rd, 2024 newsletter found here: INBOX INSIGHTS, JANUARY 3, 2024: PROCESS OVER OUTCOME, DATA AS AN AI ADVANTAGE In this week’s Data Diaries, let’s talk about one of the major factors that will determine success or failure when it comes to generative AI: the quality of your […]
Category: b2b
Embracing Failure: Why We Shy Away But Shouldn’t
This content was originally featured in the December 6th, 2023 newsletter found here: Embracing Failure A couple weeks ago, I started the conversation about how we only sort of talk about failure. And then I asked you to help me understand why we are so cagey about it. We are comfortable talking about failure at a […]
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Generative AI for Marketers
This content was originally featured in the December 13th, 2023 newsletter found here: INBOX INSIGHTS, DECEMBER 13, 2023: GENERATIVE AI FOR MARKETERS, 12 DAYS OF DATA Generative AI for Marketers Each week I try to talk you through some kind of problem and solution. This week, I only have solutions to share with you! AI has […]
Root Cause Analysis
This data was originally featured in the November 1, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/11/inbox-insights-november-1-2023-chatgpt-survey-analysis-root-cause-analysis/. Today, let’s tackle a question we’re all faced with at one point or another in your careers for data analysis or as a data scientist: Why are the numbers down? (or some variation thereof) Answering this question can be one of […]
What does everyone get wrong about B2B Influencer Marketing?
This content was originally featured in the May 3, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/05/inbox-insights-may-3-2023-b2b-influencer-marketing-chatgpt-professional-development/ I wanted to take a break from talking about AI this week and switch gears. Instead, let’s talk about something that AI can’t do – B2B Influencer Marketing. At it’s core, B2B Influencer Marketing is about human connection. At the start […]
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INBOX INSIGHTS, May 3, 2023: B2B Influencer Marketing, ChatGPT Professional Development
INBOX INSIGHTS: B2B Influencer Marketing, ChatGPT Professional Development (5/3) :: View in browser 👉 59 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 👉 Want someone to just do it for you? Let us know how we can help. May 2023 One Click […]
In-Ear Insights: What Is B2B Influencer Marketing?
In this week’s In-Ear Insights, Christopher Penn and Katie Robbert discuss B2B influencer marketing, which is becoming more prominent in the B2B marketing space. B2B influencer marketing is an endorsement where a B2B marketer uses their influence to endorse a product or service because of the reputation they have. Unlike B2C, B2B influencer marketing is […]
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{PODCAST} In-Ear Insights: MarketingProfs B2B Forum 2022 Key Takeaways
In this week’s episode, Katie and Chris run through a list of some of their key takeaways from the MarketingProfs B2B Forum 2022 conference. Influencer marketing may be a good way to reach your target audience, as data privacy restrictions make it more difficult to buy lists or use data from social media platforms. The […]
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{PODCAST} In-Ear Insights: 2022 B2B Marketing Metrics
In this episode, Katie and Chris revisit the essential basic B2B marketing metrics. They discuss the importance of metrics such as engagement rate, bounce rate, and conversion rate. They also talk about the sales funnel and how it is a tiny portion of the overall customer journey. [podcastsponsor] Watch the video here: Can’t see anything? […]
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{PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy
In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what […]
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