This data was originally featured in the January 10th, 2024 newsletter found here:INBOX INSIGHTS: PROFESSIONAL COMMUNITIES, RED TEAMING CUSTOM GPTS RED TEAMING CUSTOM GPTS, PART 1 OF 3 In this week’s podcast, Katie and I talked about red teaming an LLM, which is a QA testing method to see if you can coerce a language […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we look at personal brand strategy. You’ll learn how to think about your personal brand with […]
In this episode, Katie and Chris discuss personal branding considerations and challenge the notion of what a personal brand is. Do you have to be the loudest person in the room? How do you build a personal brand without being perceived as arrogant and full of yourself? Tune in to find out! [podcastsponsor] Watch the […]
Read More… from {PODCAST} In-Ear Insights: Personal Brand Building Considerations
This data was originally featured in the April 27, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/04/inbox-insights-april-27-2022-will-ai-take-your-job-brand-awareness-nps-scoring/ In this week’s Data Diaries, we’re going to take a look at last week’s newsletter. We asked you last week the following question: How likely are you to recommend Trust Insights as a consulting firm to a colleague in the next […]
In this week’s In-Ear Insights, Katie and Chris answer a listener question about proving the value of brand awareness. Sophie asks, “Our marketing strategy as a young startup is to drive sales, to try and make money. But how does brand awareness affect that? I could just run lead generation ads to try and get […]
Read More… from {PODCAST} In-Ear Insights: The Value of Brand Awareness
In this episode of In-Ear Insights, Katie and Chris talk about the power of brand. What is brand strategy? How do we effectively measure our brand marketing? Listen in to learn the difference between a branded house and a house of brands, how to think about brand strategy, and what the most important brand measurement […]
Read More… from {PODCAST} In-Ear Insights: Brand Strategy and Brand Measurement
Over the past 6 months, we’ve operated under the name BrainTrust Insights. As we’ve worked with you, more customers, more companies, we’ve realized the name doesn’t match what you’ve asked for, so we’re changing it. Why? See if this sounds familiar. You do the hard work of gathering data, cleaning it, and preparing it. You […]
In this episode of In-Ear Insights, listen as cofounders Katie Robbert and Christopher Penn discuss all things employment for jobseekers, such as: What jobseekers should be doing in interviews Tactical tips for LinkedIn profiles Is Comic Sans ever appropriate? What hiring managers really want How to demonstrate skills without breaking NDAs How many jobs to […]
Read More… from {PODCAST} In-Ear Insights: Jobseekers and Personal Brands
I had the pleasure and privilege to speak at IBM THINK 2018 at THINK Academy about building a personal brand. In this 30-minute talk, I review: The five elements of a personal brand The four pillars of your brand voice The four types of video to record The 7-part content atomization process* The four-part content […]
Read More… from IBM THINK 2018: THINK About Your Personal Brand
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